Jenny Kim

How did you grow/find your first group of users to a MVP product you just launched?

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I'm a junior product marketer looking for advice. My team and I just launched a service called RoundUp, which is a free Chrome extension made for HR professionals. It's like a memopad that pops open inside Google Meet, where they can fill out candidate reviews once the interview is over - and it automatically links to a Dashboard, where HR folks can see everything in one place. It's got very basic features (so a MVP) and of course there are many things we need to get to. I'm new to doing product marketing and would love some advice from those who's gone through this phase of trying to grow the userbase from a grassroots perspective. What was the best way to get users on your site/product/service at the beginning? Were people willing to give you feedback and advice? (How did you find them?) Would love to hear your stories/kind advice!
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John Mirochnik
In my case most of the traffic came from specific (my app, Company 360 is for investment research) groups on Facebook and direct searches on AppStore. My conclusion is that most people already know what they are looking for (product) and making your product easily searchable is key. Direct AppStore searches are responsible for 70% of my customers.
Jenny Kim
@john_mirochnik Thanks John, good insight.
Rodela Rahman
hi
N Chandrasekhar Ramanujan
Hey! We launched our MVP in January. We had one large customer with a few hundred users who we'd interviewed and they agreed to let us pilot their product with them. This let us learn more and improve our product to a point where we could start selling it to other people. Hope this helps! Sometimes it helps to find that one person who's ready to take a chance on you and expand from there
Jenny Kim
@ncresq Thanks for this, super helpful!
Abhinav Unnam
I have written about getting the first 100/1000 customers and how to go about it ! This is my opinion based on experience working with early stage setups: https://startupanalytics.in/how-...
Lucy Heskins
Sounds like an awesome idea, Jenny. I worked on a product for HR teams. My go-to was LinkedIn, whereby I asked people to recommend HR professionals who were prolific in trying new products out. In each case, I asked for their advice - not feedback. I also asked them to take part in helping me create lead magnets, it helped boost their reputation and for me, validate what language they'd use to try and solve a problem :) One thing I did learn though was that you don't need to listen to *everyone's* advice :)