What has worked for you in landing your first few customers? We've just launched a public beta with a couple of initial customers and looking to onboard more. I'm curious what worked for others, especially in b2b saas space.
P.S. Apologies if this topic has already been explored but I haven't found anything relevant.
To answer my own question, here's how we landed the first 2 users:
1. Before I was very serious about the idea, I listed our website on Wikipedia within a relevant article. We use a Decision Matrix to enable collaborative decision-making, so I posted the link on that page on Wikipedia. Eventually, got contacted for someone who was looking for a more mature version of what I had built.
2. A networking event for startups - randomly met a person with the exact need we were trying to serve.
https://www.producthunt.com/post...
We answered related quora questions and engaged in reddit communities
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We were our first customer! Aside from that, we reached out to our target audience directly - individual + personalised cold emails worked for us! Now we grow organically (and we're gearing up for a marketing campaign).
Don't be afraid to speak to your target audience directly!
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First, I'd find customers (LinkedIn, Reddit, forums, ...) and speak with them 1-2-1 to understand their real priorities.
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@randomdraw637484 I am pretty much planning to do just that. Find potential customers on linkedin and message them asking for 10 minutes to take their inputs
@randomdraw637484 When you found and tried engaging your prospective customers, did you mention your product at all? Or just the general topic of the conversation?
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First customer was our first business 😅 needed paperless.io for our document workflow at mankido.
At https://growcify.com, we received several requests from customers before even launching the product. And at https://localites.co, it was all about community spread.
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Hi Dimitry! Well I am planning on launch my SwiftUI package (https://github.com/jevonmao/Perm...) within a few days, and I usually use Reddit, HackerNews, and social media platforms as initial promotion oppurtunities. Great products will bring customers!
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By promoting LocalPin on LinkedIn. As you can see our portal is like a local business search engine and everyone can list on it to ind the best dealers for them which is 100% free and business get quality leads.
So, a good marketing pitch on LinkedIn is always worth.
Hey @dmitry_kalinchenko! What worked great for us at Panther (https://www.withpanther.com/) initially is cold outreach.
Prospecting the right people and companies, iterating a ton on messaging, digging deep in the open rates and reply rates, etc. When a company was (or wasn't) interested, we asked them, "what in our initial email led you to make that decision?"
Outside of this, we took time to design a short presentation/demo that covers the problem, our solution, and what our product looks like.
@dewayne_johnson did you use automation and email databases? At our launch, I tried out mass cold outreach - that yielded 0 result. Since then I've switched to doing more manual prospecting and custom message writing, which seems to be a bit more fruitful
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@dewayne_johnson@dmitry_kalinchenko High bounce rates, > 100 emails with essentially the same message in the email body will get flagged as spam. Do watch for that.
@dmitry_kalinchenko We don't use email databases but automation wise, we use tools like LinkedIn SalesNav, Hunter.io, Outreach, etc that speed up the prospecting and emailing process.
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