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Ksusha

How do you grow a community around the product?

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We all know that a community can increase sales and grow the product. But it’s hard to make people interested in the product before it is launched. How do you unite people in a community and stir up interest?
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Daniel Engels
There is no magic bullet to get a community. What works best is a powerful personal network of the founders. It's not smth accessible to any founder - but wee what you could leverage given your existing network.
Ksusha
@daniel_engels thank u for the answer!
Gautam Nimavat
@lssropo3 any thoughts here?
Lakyntina L L
A channel for the community to interact and learn from each other would help - like slack or circle.
Ksusha
Samyak Tripathi
This all depends on the "Practical Value all the Community Members are getting consistently", you could refer to the STEPPS Framework for this-https://www.linkedin.com/posts/s...
Ksusha
@samyak_tripathi I got acquainted with the information and followed you on Linkedin! it was very helpful do you use some slack channels for marketing/product/business managers?
Nitin P
The key is to have subject matter expertise and share your knowledge in the niche in a way that members can easily understand and use in their daily life. I love to be part of communities where I can get tips that I can use in daily life and work.
Ksusha
@nitin_p yeah, you r right can you share some slack channels for marketing/product/business managers?
Thylan Le
Be a part of your community! Sometimes we are solely focused on growing our community that we separate ourselves from it. It is so important to act like a community member and make sure to contribute to the conversation/your product. This will allow you to see issues within the workflow, areas for improvement, and give you the perspective of your customer. For ex: Our platform, Terkel, is a professional Q&A site that connects experts to publishers. I am responsible for growing the "Expert" side of the platform and making sure they submit quotes to be sent over to our publishers. To be a part of the community, I set a weekly reminder to answer questions on our platform. This has allowed me to discover so many things that need improvement on our platform.
Maria Meihls
"product" isn't important. The way people value and trust each other is.
Thablures Kartibe
Community gathers around certain people or topics of interest; if you can bring anything useful and exciting to the table, people will appreciate it and come back for more!
Dhruv Bhatia
Here are some tips for growing a community around your product: - Talk about the problem you're solving - Publish content frequently about the problem - Invite early adopters who identify with the problem - Ask them to share their experience about the problem - Identify your top community contributors - Ask them to invite their friends
Farhan Aslam
Building a community of people takes time and a lot of effort. If you're in a rush, people can sense that. Growing slowly will help you in the long run.
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