How do you handle churn caused by silent disengagement rather than active dissatisfaction?
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The most dangerous type of churn isn't the angry customer leaving detailed feedback—it's the silent user who just quietly slips away.
When users cancel with a complaint, at least they tell you why. But most of our churned accounts simply stopped opening the app three weeks before they actually hit the cancel button.
For founders tracking retention data: what early warning metrics or behavioral triggers do you use to step in before an account goes completely cold?
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