How do you handle churn when users love your product, but can't justify the price to finance?

Early on, I thought if users loved the product and gave great feedback, retention would take care of itself. But after sending our first renewal notices, the reality hit differently.

The hardest part was realizing that the end-user loving the product isn't enough. People are canceling not because they dislike the app, but because they can't quantitatively prove its ROI when budgets get tight.

For founders managing paid tiers: how do you adjust your product or messaging to help users clearly demonstrate value to their decision makers?