How do you handle loud power users who want custom features?

Building everything your loudest users ask for is a classic trap. We went down that exact same path early on and ended up with a bloated app that confused everyone else. Power users want niche workflows that might not fit your actual target audience at all.

We started telling users "no" or pointing them to workarounds, and our retention actually went up because the app stayed simple.

Do you separate feedback from paying enterprise clients versus regular users, or treat all requests equally?