How do you keep up with social media presence and building your personal brand?
All of you who are building a personal brand, I guess, keeping up with the onslaught of notifications is not the easiest thing to do. I personally open some notifications after a month (like today on Bluesky, Substack and Twitter), not to mention that I reply to some messages after months. 😅 It helps me keep my sanity. But it took me almost 4 hours to handle these today. 🙈
On the other hand, I manage ProductHunt and LinkedIn quite regularly.
How are you doing with this? Sometimes I feel guilty that I respond late when I want to grow. On the flip side, I try not to let it get in my head, and I want to know what's going on with my community (not AI responses). :)
How many social media platforms are you on, and which ones are crucial for you?
How much time do you dedicate to each?
Do you have a VA, or do you manage everything yourself?
Speaking about me: ProductHunt, LinkedIn, Twitter are my main channels atm – but I do not treat them equally :D
The best earning are Substack, LinkedIn and Twitter.
Reality is that I would like to grow my YouTube but I dedicate small time to it. (It is the most time-demanding platform.)
I cannot exactly say how much time I am on each, but PH is certainly around 45 minutes or 1 hour/day.
Replies
Relatable//
I have been finding it hard to keep up with building our product along with brand, usually missing out on replies to my contacts for months 😅.
Some tips would be helpful here 🙂
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@zeeshan3650 What are your main social media? Or better question: where is your target audience? (I suppose you did some research.)
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@zeeshan3650 Probably LinkedIn is your place, partially some subReddits and of course Twitter :)
Having too many notifications to keep up with is an accomplishment many of us are still working towards. 😂😀
Which platforms depends on your goal or business, right? Different networks make sense for B2B, B2C, creative or tech, etc.
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@oconchobhair I think that media presence on as many as possible are crucial for selling sponsorships :)
LinkedIn and Twitter predominantly, because there are B2B and makers who want to make their brands visible :)
AINave
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@ramitkoul Interesting, I perceived more Bots on X than LinkedIn. Or am I only in the right LI circles? :D
I'm focused on : LinkedIn, X, Reddit and now PH
I usually respond to messages across all the platforms before starting serious work. I usually cross-post content across all the platforms and personalise it to match the audience.
I manage everything by myself; and avoid AI to create my posts.
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@kaustubhkatdare Respect! I know it is not easy, and how much time it takes, so admire your initiative even more :)
@busmark_w_nika thank you, Nika. What impresses me is your consistency on PH. How did you get that Ambassador badge?
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@kaustubhkatdare haha, thank you! :D It is exactly for being active there. The PH internal team invited me to their Slack channel for PH ambassadors. They are working on that program, but I hope it will be available to more people.
@busmark_w_nika Cool. If they let you invite others; do consider me :-)
Totally feel this. As a founder building both a product and a personal brand, the notification overload can be a real productivity sink and a mental drain. I used to jump between Twitter, LinkedIn, Discord, PH, emails, and even Telegram — all while trying to stay sane.
Right now, I’ve consciously narrowed my active focus to LinkedIn and Product Hunt for direct engagement, and Twitter/X for top-of-funnel visibility. I still check others, but in bursts. DMs and notifications? I batch them weekly, or else it eats my deep work time. Zero guilt on replying late — I’d rather reply mindfully than instantly.
I don’t use a full-time VA yet — just lightweight automation and async tools. We’re also experimenting with Growstack, our AI assistant layer, to streamline repetitive tasks like email follow-ups, lead qualification, and even social reply suggestions — while keeping the human voice intact. It helps me stay present where it matters.
As for YouTube — agree 100%. It’s the most effort-heavy, but I’m hoping to integrate it better into our content flywheel over the next few months.
Curious to hear how others manage this balance too.
One way of content writing is to do it on what you truly enjoy or what you're exceptional at. My content is almost always about my passion projects --- one of which is working with LGBT founders. Need to figure how to make the ambassodor.producthunt.com page work.