💭 How do you know what happens after the sale?

Most ecommerce analytics give you a pretty good picture of what happens before and during a purchase - acquisition, conversion, etc.

But once the order is delivered, there seems to be a big blind spot.

• Did the customer actually like the product?

• Did it meet their expectations?

• What almost made them return it?

• Would they buy it again?

Reviews and support tickets give you some of this, but they're usually reactive and disconnected from the actual order/product.

Curious how other ecommerce teams handle this today. What signals do you look at after a purchase to understand whether a customer is actually happy?