How do you measure product-market fit?

I really learned a lot from reading this article: https://medium.com/swlh/the-prod...

Retention/Churn Rate is the only safe metric to know if the market is happy with your product. If they're happy, they stick around. However, this is a lagging indicator of product-market fit. A leading indicator would be nice of course. What that is, depends on your product/service. Possibly something related to specific milestones reached, frequency of actions performed etc. Leading indicators are dynamic formed by your current customers and they way they behave/use the product.

My co-founders and I built and open-sourced this framework: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

1) paying customers for sure 2) people who will use your product even though it's not refined 😊

Customer Acquisition, Usage Metrics, Feedback, and Retention Rate are the key metrics to measure PMF.

Product-market fit can be measured by tracking metrics such as customer satisfaction, usage rates, and sales. Additionally, qualitative feedback from customers can be used to measure product-market fit. Surveys, interviews, focus groups and other research methods are often employed to understand how well a product meets the needs of its target market.

ORGANIC growth rate is the key

You just know you hit it :) On a more serious note it's a mix of product, ICP (ideal customer profile), distribution channel that makes hypervelocity adoption.

I would say we look at the social flare that it is creating. After all, the market is social now, isn't it>

When you feel like you have achieved Product Market fit is when you have reached the low-hanging fruit, there is a lot more for you to work towards and that just is the start to see if you are on the right path at this point in time.