How do you measure success in influencer marketing campaigns?

Via tracking link but you need to set up objectives.

Success in influencer marketing campaigns can be measured through a variety of key performance indicators (KPIs), including reach and impressions, which assess how many unique individuals have seen the content. Additionally, tracking engagement metrics such as likes, comments, and shares, along with conversions and sales generated from the campaign, provides insight into its overall effectiveness and impact on brand awareness and revenue growth.