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How do you recruit early adopters for your product?

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Hi PH πŸ‘‹πŸ½ I would like to share experiences on how to get early feedback and validation when launching a new product πŸ§‘πŸ½β€πŸš€ πŸš€ Let's start with mine... 1. In January I created a landing page about my new product with the goal of collecting early adopters e-mails 2. I searched on LinkedIn for professionals that can benefit from my new product. In my case I looked for "conversational designers" and I obtained a list of 6 hundreds people approx. 3. I created a sequence (thanks to an automation tool) to engage with those people on LinkedIn: view profile, follow, send an invite, endorse skills and a couple of follow-up messages to request if they were interested to get early access to the new product. 4. Once they land on the landing page, I started engaging with them directly on the landing page through a widget and a conversational application that I built with my brand new no-code design studio in a few minutes. In this way I obtained the first 100 early adopters. This helped me a lot to gather feedback and improve the product before the launch scheduled on Thursday, Feb 9th. What about your experience to look for early adopters? πŸ’‘
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I recently discovered a trick on Instagram that allows me to capture the email addresses of profiles that might be interested in my product, such as yoga teachers. As a developer, I created an extension to make it easier to send emails to these profiles and include them in my newsletter if they open the first email. By spending approximately 1 hour per day on Instagram, using my extension to search for good leads, I was able to accumulate 1000 engaged subscribers to my newsletter and 100 paying customers in just two months. I have now launched a side project using my extension, which I have named Instalead.
because a lot of people ask me in DM where they could access to Instalead, I give you the link to join our private beta https://instalead-on.web.app/
@sebastien_letelie thank you for sharing! @saeid_kajkolah I think this could be interesting for you ;-)
Haley Ranae' Currie
Awesome very smart
@haley_ranae_currie thank you! πŸ™πŸΌ what is the part you liked the most?
@haley_ranae_currie Hey Haley, I'm Michele's co-maker - do you mind checking out what we've launched today and let us know your thoughts? cheers https://www.producthunt.com/post...
Barnee Lloyd
Awesome! Over what period did you send your initial outreach over LinkedIn? I've been experimenting with it a lil lately, but don't want to get my profile flagged for spam! I read that it's one risk of this method (but it could also just be tales from low-quality untargeted mass outreach campaigns). Thanks for sharing!!
@barneelloyd in a couple of weeks! i was already quite active on the platform in terms of engagement and direct messages if you start from scratch it's better to go slower ;-)
@barneelloyd hey Barnee, Jovana here. I'm Michele's co-maker. Do you mind checking out what we've launched today - open-source no-code Chatbot Building platform - and letting us know your thoughts? cheers
mosh malcom
Your launching it's going to help Creator s and marketeers to gather feed back and improve the product
@mosh_malcom for sure! have you already had the opportunity to try out the new chatbot design studio?
Andrew E
Thanks @michelepomposo for sharing. We took a bit more networking approach to it by inviting 10 friends/colleagues to review and critique an early wire frame for the design of www.Levelfields.ai, an investment research application that uses AI to break down the barriers to investment research. I asked every person initially interested to name and invite 5 other people and did one on one interviews with all of them to gather feedback. I asked each of them to also name 3 people who might be interested and I carried out individual discussions with each. When we were done with the interviews, we had a decent list to keep informed of our product. When we launched the beta product, we asked them to signup and buy a subscription. Those who didn't we just gave free access to. In this way we gathered a lot of feedback prior to building the actual product which saved time on UX studies.
@andrew_lvlf this is a great approach! I'll try it next time
Dzianis Pomazau
We also have created a landing page for early adopters and promoted it via tons of resources: from Betalist to ProductHunt. https://senseapp.ai But one thing we took at risk to add was an after-submit survey. But it worked well! Using Typeform we achieved almost 75% of completion, which we couldn't expect! Of course we received tons of valuable information for our future customer development.
@pomazau i really like your landing page!
Eric Beans
Love it. Any suggestions on LinkedIn tools that work?
@happhi I am using Dripify. There is also Waalaxy as alternative
Carter Michael
@michelepomposo Great post! Everything was laid out so clearly. Curious, how'd you find the responses to be when endorsing the skills of people you didn't know personally?
@carter_barnett good question! actually the automation tool did it :-)
mosh malcom
It's hards to predict πŸ’―how a landing site helps in engaging them directly to the page though a widget and a conversational application which brings as to 100 early adopters. Which helps to garther feed back and improves products..
@mosh_malcom it always a matter to experiment and perform some A/B testing. Ping me if you need some help with the setup πŸ˜‰
Aiman Fitri Rahim @ 123RF
So smart! Good Work!
@aimanftri thx! welcome to PH 😎 what has motivated you to join this wonderful community?
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