How many of you are planning to invest in AI influencers in the future?
Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.
On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.
How many of you are considering having an AI influencer, and what is your opinion on this concept within marketing?
If you have experience, what software do you use to create and "maintain" them?
By the way, I wrote about how and where influencer marketing will grow in 2026 in my last article, "The near future of (influencer) social media marketing"
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For people who are 20+ right now, they probably won't trust AI influencers. But for kids today, AI influencers might have a huge market.
They've been interacting with AI from a young age. I saw a video where a little girl's AI watch broke, and she was crying while saying goodbye to the "AI big sister" inside it.
That generation's relationship with AI is completely different from ours.