How many of you are planning to invest in AI influencers in the future?
Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.
On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.
How many of you are considering having an AI influencer, and what is your opinion on this concept within marketing?
If you have experience, what software do you use to create and "maintain" them?
By the way, I wrote about how and where influencer marketing will grow in 2026 in my last article, "The near future of (influencer) social media marketing"
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Good question, you've made me think of it, but i don't see myself investing in Ai influencer anytime soon, personally i value genuine human to human engagement to rely on AI for that.
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@lara_laurielle It seems that Meta's project that was relying on an AI feed is also in decline:
https://www.socialmediatoday.com/news/data-shows-that-metas-ai-based-vibes-feed-is-struggling-to-hold-attentio/805862/
Authenticity and human touch matter :)