How many times did you pivot?

I feel there are 3 kinds of pivot: you can change the problem you're solving, the solution, and the customer. I'm on my 2nd pivot and considering the 3rd one. The first time I pivoted was a total mess. I listened to some crummy advice from my accelerator and tried to simultaneously change the problem, the solution, and the targeted customer. The result was a mess. The value proposition was all over the place, there was little clarity, and because my user was not my customer, potential users had a tough time telling me they didn't want the thing I was working on. So the 2nd pivot was to reverse the first one and narrow down the problem I was solving. It was great. It was easier to communicate the problem and determine whether or not someone needed my product. Right now, I'm considering a 3rd pivot. It's tricky. I have a little bit of traction. I have a couple of customers. I'm like, "Maybe it'll work.". But I feel they wouldn't be too sad if my product ceased to exist tomorrow. Maybe there is a better customer persona to whom I should try to talk.

Unfortunately; This is due to the nature of life. As the saying goes: Life is all about change.

Interesting question. We did once, after nearly 3 years. A "classic" Service to Product pivot. Looking back, I think we should have done it earlier. The more you wait, the harder it gets.

Once. Learned that users liked / preferred just one feature form the product vs the entire product so made that feature our only feature, haha. 😺

We have pivoted once so far and about to pivot again at 3 years in. Definitely important for startup survival. I think it is much easier when you have a software or technology as your main component than with a CPG product. Thankful to be tech and have a lean team.

Pivoted twice this year. Let's see how many more to go. It's a tough decision to stay and repeat what you're doing or to pivot and steer things in a completely different direction. Sometimes the smallest of choices make the biggest differences.

Sugr did twice 2014 - 2016, we develop our own brands 2017 - 2022, we develop audio processing solutions for other brands 2022 we are just going to launch our new brand: Jing.zone

So true. We pivoted at roughly the same rate. Each time, we optimised it more and more to solve the users' problem. I think its essential to do so until the product is effectively doing its job.

This is a great question. In all the startups we have built at Borne Digital I'm not sure I've seen a single one that hasn't pivoted at some point!

Twice to-date. Not crazy but necessary.