How often do you review competitors after launching?

Before launching a SaaS project, I spent a lot of time researching competitors. A few weeks later, product work took over and my notes were already outdated.

I’m now trying to understand which changes are genuinely worth tracking. Daily alerts could become noise, while a weekly review might miss something urgent.

For founders who monitor competitors:

• Which changes have affected your pricing, positioning, or roadmap?

• How often do you review them?

• What did you stop tracking because it never helped you make a decision?

I’d especially like to hear about a competitor update that changed something you shipped.