How to start your product marketing from scratch ?

Has anyone tried using targeting social media? Whats the conversion on it for downloads?

Hey Product Hunters, I've got some suggestions on how to start product marketing from scratch. First, identify your target audience and conduct thorough market research to understand their needs and pain points. Next, develop a compelling brand story that resonates with your audience and sets you apart from the competition. You can leverage social media platforms and content marketing to create buzz around your product. Consider influencer collaborations and strategic partnerships to expand your reach. Lastly, track your marketing efforts using analytics tools and iterate on your strategy based on data-driven insights. Good luck!

What tools do you use to create compelling marketing content when your product is early stage?

Here is how we think about it at our HQ 👉 Know who to target (Define ICPs) 👉 Identify the value prop that will resonate the most with your ICP 👉 Pick one or at max two platforms, and about 6-8 weeks before launch, create a manually qualified list of target early adopters. 👉 Indentify product loops. This means self-serving journey motions exist in your product which will help you distribute it on its own. For example, referrals. 👉 Create a list of frequent pain points that helps you refine your value prop. To identify these, you can go to a platform like G2, see who has talked negatively about your competitors and start identifying decision-makers from that company. Sometimes this also results in feature ideas. 👉 Create a content plan to highlight these pain points and the enhancements or proprietary stuff you're building. 👉 Create a user journey. A day-by-day plan of what the user will receive from you and what you will track for them. It's mostly best broken into stages like discovery, onboarding, adoption, engagement. 👉 Create a marketing journey. A day-by-day plan on what defines if your user is good enough. If they are good enough, what do they see? If they see your message but don't engage, what do they see next? Keep it simple. Don't go too granular; focus on one or two channels at max. This effort will primarily lead to the creation of a waitlist. 👉 Deploy for the first 100 customers manually on your own. Hold their hand while they do it, even if it's super easy to do so alone. Ask questions, and Qualify them. See if they do something and observe every single step. Sometimes, your internal data gives you this insight. Sometimes, it's an external tool like Bento. 👉 Don't worry a lot about Ads, or mass outreaches yet. You can squeeze in a Product Hunt launch though as its free. 👉Improve the product.

Determine what sets your product apart from competitors. Highlight the key features and benefits that make your product https://foxynamer.com/ valuable to customers.

@vladimir_zivkovic To start product marketing from scratch, conduct thorough market research, define your target audience, craft a compelling value proposition, create a strong brand identity, develop a go-to-market strategy, leverage digital marketing channels, and measure and optimize your campaigns for success.

I’m currently in my waitlist stage for my new product and am doing product marketing on Twitter with #buildinpublic. You should try it out!

@vladimir_zivkovic I usually use the app https://spotlightmusicnj.com/

Great question. First do you have your customer persona? What are the values are you try to market. Align those 2 together and develop from there

Understand Your Product: Begin by thoroughly understanding your product. What problem does it solve? What are its features and benefits? Who is your target audience? Market Research: Conduct market research to identify your target audience, their needs, preferences, and pain points. Analyze competitors to understand their strengths and weaknesses.https://schoenhalde.de/tierkrema...