Derrick Reimer

I launched SavvyCal to #2 Product of the Month in January and have since crossed $20k MRR β€” AMA!

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Hey there, Derrick Reimer here! πŸ‘‹ I've been building SaaS products for the last decade. In late 2012, I co-founded Drip, a marketing automation product, alongside Rob Walling. We were acquired by Leadpages in 2016. During that time, I also built and sold Codetree, a project management tool for GitHub. My story hasn't been all rosy, though! After leaving Drip, I attempted to take on Slack and decided to move on after failing to find traction one year into working on it. I'm now building SavvyCal, a scheduling product competing with tools like Calendly. We are growing consistently with a small team of 3. I also host a weekly podcast, The Art of Product, where I share the ups and downs of building a software company. I love sharing my experience to help others avoid the same mistakes I've made β€” AMA!
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Jeffrey Fate
Are you also focused on profit in addition to MRR? If so, what ways are you keeping overhead costs low?
Derrick Reimer
@jeffrey_fate I'm definitely aiming toward profitability, but raising some (non-VC) funds from TinySeed and an angel investor has allowed me to make investments in people and marketing channels ahead of our current revenue level. I use Summit (https://usesummit.com) on a regular basis to model my business and gain confidence that I can continue placing bets with my funds (without sacrificing the amount of cash buffer I'd like to maintain). So I'm less concerned about "thriftiness" right now if I can justify the expense as something that will move the business forward. Here's an example of what my Summit board looks like right now: https://cln.sh/jCWf8T
Connor Lindsey
Hey! How do you deal with the highs and lows of being a founder?
Derrick Reimer
@connor_lindsey This is always a work-in-progress :). Some things that contribute to staying healthy for me: * I'm regularly in contact with a small mastermind group, and we function as a sounding board for each other. Sometimes it helps to just rant about something for 5 minutes to get it off my chest. * I try to contain work within work hours and switch gears in the evening. Cooking is generally what helps me bridge over from work-mode to non-work-mode. * Getting at least 8 hours of quality sleep each night. * Strength training and cardio exercise several times per week.
Azfar Rizvi
@connor_lindsey @derrickreimer Can't emphasize enough on this balance πŸ’ͺ🏻
Archisman Das
Hi @derrickreimer , can you share a bit of background work/research you did before zeroing on to work on savvycal?
Derrick Reimer
@archisman_das The idea for SavvyCal came from my own experience using scheduling tools. When I'm in the idea mode, I often scribble notes down in my idea notebook in case they are worth revisiting. I also periodically reflect on the tools that I use in my day-to-day and think about pain points I've encountered using them. "Scratching your own itch" is definitely not a silver bullet, but it can be a great starting point to recognize a problem worth solving! Once I formed my own hypothesis about the need for a new solution in this space, I set out to try to find reasons why my hypothesis was flawed. I definitely received some signals pointing to "this is already an adequately solved problem", but also picked up on a healthy amount of discontent. At a certain point, I felt convinced enough to invest time into building the MVP.
Sharath Kuruganty
Hey Derrick, thanks for doing the AMA. As a SaaS founder, I'm curious to know how do you handle churn(if any)? Any tips you can offer bringing back churned customers?
Derrick Reimer
@5harath We recently installed Churnkey (https://churnkey.co/), which allows us to build custom cancellation flows: * We offer to let folks pause their subscription instead of fully cancelling. * If they just have some questions, we offer to help them out over email + get a free month of service * We gather some info about why they're canceling (too expensive, low usage, didn't work as expected, etc.) This has been pretty helpful to get a sense for why people are leaving (and to save some customers from fully churning).
Yangzi Jiang
Love the product!
Derrick Reimer
@yangzi_jiang Glad to hear it, Yangzi!
Don Kooijman
Hi Derrick, I checked out SavvyCal before and it looks really nice! I'll be following your podcast, thanks!
Derrick Reimer
@donkooijman Thanks Don!
Wilbert Liu
What are your ingredients to ship things quickly that most people probably don't know about?
Gabe Perez
With such a small team, what are some things you've found essential to help stay productive and efficient while building, scaling, and innovating on product?
Derrick Reimer
@gabe__perez The biggest thing is shielding my time. For some, this means budgeting every minute of the day. I prefer to keep a lot of whitespace on my calendar and very rarely allow synchronous calls or meetings to slip in. I have a standing short meeting once a week with Corey to sync up (about half the time we kick that over to async) and I record my podcast weekly on Thursdays. Most other days are wide open to allow maximum deep work. If I do need to book a call, I try my best to put them in the afternoon (when I'm less productive anyway) or on Thursday (when I'm already breaking my normal flow with podcast recording). It's tough to say "no" sometimes to requests for my time mid-workday, but I've found it to be essential for me at this phase of the business.
Gabe Perez
@derrickreimer great advice! Could be cool to integrate a pomodoro timer or some sort of function within SavvyCal to help keep you productive and shield your time. Thanks for sharing πŸ™
Anil Meena
Hey, @derrickreimer SavvyCal looks amazing, this is already a crowded market but yet yours is tremendous growth. What was the distribution strategy for before and after launch?
Derrick Reimer
@anil_meena21 Thanks Anil! My initial traction came from marketing the product to people who were already following my founder journey on Twitter and my podcast (these are things I've been investing in growing for the last 5 - 10 years). Our Product Hunt launch was quite successful in January of this year. This drove a huge wave of awareness and further helped jumpstart growth. We've been experimenting a lot this year with different channels, some short-term and some long-term: * PPC ads * Podcast ads * SEO * Affiliates & referrals * Strategic partnerships * "Build in public" activity * Guesting on podcasts All of these things have contributed in some way to our brand awareness and growth.
Guillermo Cava
Hey Derrick, Long time "Art of Product" listener here, have really loved hearing your journey and learned a ton. A few questions I've had: 1. I really loved your advanced custom field types feature and design for savvycalc, How are you storing your custom fields in the database? Full json or full relational? 2. What are some of the heaviest queries you’ve had to optimize on the database? 3. What resources/books have you utilized to get up to speed using elixir?