Blake Emal

I'm Blake. I took Float to $14k before launch & gained 49k Twitter followers in 10 months. AMA!

In September, I had a few hundred followers on Twitter. Now, I'm about to reach 50k. In February, my personal brand and content helped me land my dream job as CMO at Copy.ai. In March, I started building Float to help creators turn their docs in Notion into fully operational online courses. We made $14k on lifetime deals before ever launching! Now, I'm launching a cohort-based course called Launchables to help you launch a digital product in 15 days (and make money on it!) I'd love to tackle questions about marketing, writing, social media, online learning, and productivity! AMA πŸ’₯
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Anshul Sojatia
Hi Blake, awesome feat. How do you plan your content generation strategy? Do you go to competitors and try to write better/or something that they don't have? Also, how did you get that leap in your twitter following?
Blake Emal
@anshulsojatia Content Ideas: A lot of what I generate as ideas comes from personal experience and spontaneous thought. I'm pretty good about writing ideas down right when I have them. I've definitely done competitive research at times, but actually my favorite way of discovering new formats to post in is by searching viral tweets in completely different niches. Maybe I search for real estate, design, or gardening tweets that went viral and dissect WHY and what format they used. This usually works out pretty well. Twitter growth: - I posted an insane amount of content - I didn't take it personally when a tweet didn't work, I just analyzed WHY and tried to make it better next time - I built genuine relationships with other tweeters - I did NOT rely on being a "reply guy" - I tweeted in ways that people weren't used to seeing - I tried not to make my account about ME, but about THEM - I started with short-form content to find what topics interested my audience, then I took what really worked and expanded them into long threads - I gave away 99.99% of what I know for free and with no expectations
Anshul Sojatia
@blakebemal Cool. Thanks for detailing your approach. I will try to think how can I incorporate those points into my way of working. Cheers.
Espree Devora πŸŽ™
yay Blake!!!! How has it been for you maintaining the slack community you have and if you could have done anything different there what would it be? For example moderating the group or using slack vs circle and slack plug ins that really are a must
Blake Emal
@espreedevora Not gonna lie, managing Slack communities is super hard. I already use Slack for 100 other things, so it isn't necessarily great to be in there 24/7. But, it is really convenient. I don't rely too heavily on plugins and ultimately I'm learning that the quality of the group needs to come more from the engaged users than the mod. I still have to be active and start conversations, but the real power is when the members take initiative themselves. Using Circle for the Float community and it's really nice, but same thing happens where it is easy to get burned out responding to messages so often. Probably about time to consider hiring someone part-time to tackle some of those responsibilities!
Espree Devora πŸŽ™
@blakebemal Thank you for being transparent. Connect with writershour.com btw, they have a super engaged slack. it's amazing. Oh Iman Gadzhi Facebook group is highly valuable as well. I have a slack and other communities too and it's really tough so didn't know if you found the treasure trove of how to do it with ease. Was hoping! ha. I'm thinking about setting an expectation for my community that I only personally engage once a week, not sure.
Eugene Hauptmann
Hey @blakebemal congrats on the great numbers! What is your main takeaway going from the course creation to the CBC (cohort-based course) creation?
Blake Emal
@eugenehp I haven't officially started the first cohort yet, so I'll have to let you know after! But so far, cohorts are a lot more work, but have higher upside.
Eugene Hauptmann
@blakebemal Good luck with the first cohort! Looking forward to read about your learnings.
Alexander Moen
I've seen you actively building on LinkedIn. I'm active there but not on Twitter and am considering which platforms to be active on for my upcoming product launch. What are the pros and cons of each from what you've seen? And what makes the most sense for a new software product to be in its early stages?
Blake Emal
@alexander_moen the real answer is you should be in both places, but not necessarily right away. If you already feel comfortable on LinkedIn, I would keep going there until you really feel like you are in control of your growth and have a system for gaining followers. After that, you can expand into other platforms. If you aren't sold on LinkedIn, you can definitely try Twitter out. A couple pointers: - Focus on learning to write better - Communicate way more simply than you think you should - Don't ask them to buy anything for a while
Aaradhya rai
What is content creating process ? Do you plan everything in advance? Do you schedule? Or, Are you spontaneous kinda?
Blake Emal
@ar_aaradhya Definitely more spontaneous. I've gotten a lot better at having a quick capture, future scheduling approach but my ideas usually come through almost exactly as they end up on paper with little editing. The process is basically this: - Idea comes to mind (or I find a cool format from another niche and use it for a marketing idea) - Quick capture into Typefully (my tweet scheduler) - Leave it there until the end of the night - Review worthwhile tweets at the end of the night - Remove any that don't hold up after several hours of thinking on it - Schedule the winners
Mary James
@ar_aaradhyaDM Me on WhatsApp +1 2073609375 if you are interested in turn your $150 into $7100 in just 24hours
khoancatbetongre24h
!
Blake Emal
@khoancatbetongre24h Thanks for hopping in!
Vadym Shcherbakov
Awesome!
Blake Emal
@vadim_shcherbakov Thanks for joining in!
Vadim Voevodin
Hi Blake! Nice results! Keep it up
Blake Emal
@flymodex Thanks a bunch!
Vá ThÑi Đẑt
Thanks
Blake Emal
@vo_thai_d_t Happy to have you here!
DK Suits
great