Daniel Vassallo

I'm Daniel. I made $404,473 selling an ebook and a video course on the internet. AMA 👇

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2.5 years ago I decided to quit the rat race and I left my career in big tech to go work for myself, on my own terms. Initially, I was going to focus all my attention on building a SaaS, but I quickly realized I didn't want to put all my eggs in one basket. Fast forward to today, I make and sell educational info products, do some contracting (working quarter-time at Gumroad), run a SaaS business, and at the end of this month, I also plan to get into selling physical products.I made $550K+ in revenue since I started working for myself, with over $400K coming from info products. Ask me anything!
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Trevion Cannon
Wow that's great news! Have you worked with any partners to make this happen or are you a solo entrepreneur. I'm working within my marketing business solo so I always like to hear how others are successful.
Daniel Vassallo
@trey_cannon Mostly solo. I created my first info product with a co-author, but the rest have been just me.
Ken Savage
Which came first the product or the community of followers? When you started selling how many followers did you have?
Daniel Vassallo
@kensavage The followers. I had about 11,000 followers when I released my first info product.
Thomas Wall
Hi I was referred here from my brother so I don’t have much knowledge of your background or what you do but from what I just read it’s obvious you know what you’re doing and can maybe help out someone who is completely new in marketing and monetizing an online community they were pretty much blessed with..someone like me. I created a Bob Ross oil painting for Beginners group on Facebook and my membership count sky rocketed when covid locked down everyone. I’m at 27,000 members and I want to utilize this so I can quit my day job and provide this community with our own website for showing off our work/ have a discussion forum/ an “offer up” or “Etsy” type of marketplace where members can sell their art or used equipment/ and a section to provide helpful “how to” guides for all skill level painters....the thing is I don’t know anything about anything. I have a domain, I have the 27k potential customers, and I have the ideas for the website but I don’t have the funds to hire a web developer, know how to find investors, and just use this opportunity I have to benefit not only myself but everyone else too. I know if I can get at least 20% of those members to subscribe for $1 a month I’m already fulfilling goals that I’ve never expected to be practical or possible. Any suggestions on where to start? Advice to point me in the right direction? I’d appreciate any help at all that you can provide. Thanks. Also if you want to unlock your inner artist and paint beautiful landscapes, join the group send me a DM I’ll be happy to exchange advice for advice. [bit.ly/happypaintingfb] — Thomas W.
Daniel Vassallo
@daggonsumbich Hey Thomas. My only general advice is to look at where money is being exchanged in your community and see if you can insert yourself in the middle. What are those 27,000 people buying? Courses? memberships? tools? events? meetups? etc. Try to observe what they're already accustomed to pay for, and see if you can do something like that yourself. It doesn't have to be something with a huge upside. A small win can open many other doors. Go for the low hanging fruit. Success brings with it more success.
Bharat Pasam
Any lessons on how you marketed your business?
Jehan Lalkaka
Huge congrats! And thanks for hosting an AMA! What percentage of your sales still come from your Twitter followers?
Daniel Vassallo
@jehan_ About 25% still come from the link in my Twitter bio. The rest I attribute to word of mouth.
Plex Send
very cool!
James
That's an incredible amount of money. Do you have a step by step guide?
Pavithra Kodmad
Hey Daniel, How do you measure the impact of your info products? Is that a factor when you do a retro on your product?
Daniel Vassallo
@pavithra_kodmad I don't have a way to measure precisely, but I can get a good sense by seeing people buying, reviewing, and recommending my products to others.
Alex Couch
Wow. Well done. Could you speak to some of the foundational steps you took when you launched your course/book?
Ricky Charpentier
Hey Daniel, great to see you here! I'm a happy purchaser of your Twitter course, great stuff!
Daniel Vassallo
@rickfiyah Thank you Ricky!