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Jakob Knutzen

I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥

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Hey everyone 👋 I’m Jakob and I’m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We’ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here! I previously founded StreamCrux, a game-streaming startup. It failed 😅, but it’s where I learned how to run a fully remote company. Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!
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Naren Bhandary
Hey Jakob! Great initiative, thanks for doing this. My question is regarding the product practice. How do you go about deciding the next steps in terms of features that Butter needs? I mainly would like to understand how you quantify what impact each feature will have and how will the product backlog be prioritized. Thanks again, and cheers!
Naren Bhandary
@jakob_knutzen1 Thanks Jakob, does your team use any decision making frameworks? Or as you said, its a mixture.
Naren Bhandary
@jakob_knutzen1 Awesome! Wishing you great success for Butter :)
Eric Beans
Has it been hard to optimize Butter for SEO (due to the use in food?) What tricks have you done to get traffic to your site so you can grow?
Eric Beans
@jakob_knutzen1 Makes perfect sense. Great name…will check out your product asap. Have a great day.
Uday Patel
@happhi we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Francois Delporte
What's the first thing you celebrate with StreamCrux ?
Francois Delporte
@jakob_knutzen1 Thxxx for sharing ! Always difficult from my side to take time to celebrate
Uday Patel
@wawa_trkl we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Lisa Kim
Wow, it's so nice to meet you! What do you think is the Top 3 MUST-USE software/web tools for a smooth remote work environment?
Christian Canlubo 🚀
Hi Jakob, as a fellow entrepreneur I am impressed by Butter's growth and success. Can you share some insight into your marketing strategies and tactics that have helped you scale Butter to where it is today?
Carly Chen
Hi Jakob! How to attract a group of high-quality users to the community we built? (like the sources, the attracting methods, etc.)
Carly Chen
@jakob_knutzen1 I totally agree with you! Since we are in the very early stages of product development and do not yet have a fully-developed offering for our users, we have encountered difficulties in launching and maintaining a successful early community. However, this is a necessary task. In light of this situation, what strategies would you recommend for expanding our user base?
Carly Chen
@jakob_knutzen1 Thank you so much for your answer! I really appreciate that!
Richard Gao
What do you do for marketing?
Uday Patel
@richard_gao2 we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Mitchell Comstock
Thanks for doing this Jakob! Community building is top of mind for us this year. If you were to rebuild the Butter community from square 1 again, knowing what you know now, how would you get started?
Uday Patel
@mitchell_comstock we have launched our product on product hunt. please check out and your upvote and share is appreciated. https://www.producthunt.com/post.... and upvote.
Hadia Khawar
Hi, Jakob Best of luck for your launch I want to know the idea and motivation to build Butter?
Hadia Khawar
@jakob_knutzen1 Great idea
Mark Lamb
Good on you for challenging the goliaths! So will butter have a free version like all the incumbents? How do you intend to gain traction against systems like teams and google meet when they are used by those organisations who are fully immersed in that providers tech stack?
Mark Lamb
@jakob_knutzen1 so you're going to try go with a land and expand approach? Just a thought - is there anyway you can implement the unique parts of butter into the existing goliath tools using their extensions/apps functionality? Or are the changes too core to the product functionality to be able to achieve that? Even if it were a cutdown experience, it could bridge the gap and work in your favour.
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