Rosie Sherry

I’m Rosie Sherry, I build communities and I'm the founder of Rosieland. AMA 🔥

by
I’m Rosie Sherry and I’ve been building communities for quite some time! I’m here to answer anything and everything I can about community building. Here are some of the things I’ve done: - I started back in 2006 with a local Girl Geek Dinner Meetup - I founded Ministry of Testing, an indie, 7 figure revenue and profitable community of practice for software testers. I handed this community over for someone else to run (I did not sell it). - I led the community at Indie Hackers for a couple of years - I started Indiependent, a small community for indie founders where people get kicked for inactivity - I’ve been writing about community at Rosieland (covering community growth, flywheels, Minimum Viable Communities, Community Discovery, and much more!) - I breathe, eat, sleep community Ask me anything about community, I can cover things like: - Tools to use, or not - Community on a budget - Community as a business - Minimum Viable Communities - Community Discovery - Community Growth & Flywheels - Building a sustainable community - Community trends - Why so many people are getting community wrong! I'll be answering questions on the 7th of September!
98 views

Add a comment

Replies

Best
David Burns
Hi Rosie, How do know when to get a community manager instead of trying to get engineering teams to build out "community" when working on OSS? Also, what should they avoid doing when building community? TIA
Rosie Sherry
@automatedtester Community is a team effort, I think it would be really hard to build an authentic community without the engineering expertise. The best communities are founded and started by the experts and I think it's a big reason communities start to fail, we need those 'passionate' experts to keep driving communities forward. However, the amount of 'operations' required to run a community often goes unnoticed, there's probably a lot of day to day community admin stuff that could be allocated to a community manager rather than an engineer. That would at least start to free up some of their time to perhaps work on more valuable or impactful things. And what should they avoid? Mostly being wasteful and vanity metrics (and in contrast focus on solving problems and being creative/refreshing in the work being done).
Nikhil Bapna
Wow. amazing
Rosie Sherry
Sydney Liu
Hey Rosie!!! 😊 What are the wildest, interesting, and unique community experiments you've seen?
Rosie Sherry
@sydney_liu_sl I love Front Porch forum, how it breaks the norms and has found a way to succeed with local communities. They do things like delaying the ability to respond to a message to once a day. Facebook would benefit from having this functionality 🤣 I'm also a fan of local communities and feel it is very much an underserved market. https://www.theverge.com/2019/1/...
Rich Watson
when you first start a community, where do you first start getting the word out or making it known of it's existence? where do the first few members come from?
Rosie Sherry
@richw build relationships, have conversations, become known for that person/company/community that does x. Do as much as you can in 'public'. People are put off this because it is slow, but the deeper you go, the more relevant you become and the more people will pay attention to you.
B.N.
Hi, Rosie What would be your approach on building a community for punters? I tried to create groups, I gained some followers (20k on my main account) who are checking almost daily my posts, but there is no activity from their side (posting their own tips, comment their own opinions). My main goal is to build a community where punters exchange ideas. Thank you a lot.
Rosie Sherry
@bogdan_negrila if you have a following, then you have plenty of people to reach out to. I'd start by contacting people personally and trying to build a relationship and common understanding. Or maybe host an event, or create some kind of invite and see who shows up. Maybe punters don't want to share their inside knowledge? Maybe coming for the information is enough? We don't need community for everything.
B.N.
@rosiesherry thank you very much for your answer.
Thomas Marban
@rosiesherry @bogdan_negrila You can also try and post on https://biztoc.com by Mark Cuban
Zainab Saeed
Hey Rosie, We have a community of learners, I have been posting stuff related to growth hacking, and design the courses we are working on but people don't reply. It is frustrating. I'd like to know the tools you have used or any activities that have been successful for you.
Rosie Sherry
@zainab_saeed1 First up, you're not alone. "Engagement" is the biggest challenge for community builders out there. Many of us haven't really been taught or trained in any aspects of how to have good conversations or how to research the needs of the people and the community. They key to engagement is not in the tools, no tool will solve that for you if you can't figure out how to connect and be of interest to your members. Every community that I lead, I dive in deep to understand the ecosystem I'm serving. For me, and especially the professional communities that I naturally gravitate towards, there is no other way. How can we facilitate good conversation if we don't understand what matters? If we don't understand the trends? The pains? It's not necessarily about us knowing everything, but it's about knowing what questions to ask, or what things to post. It most definitely takes practice. I call the research phase 'Community Discovery'. I've written about it here: https://rosie.land/posts/a-guide... Also of interest would being careful of the engagement trap: https://rosie.land/posts/the-com... Also worth considering is the fact that sometimes just posting stuff isn't enough, you need to put effort into getting people to see those posts.
Zainab Saeed
And can you please share your linkedin profile, would love to follow you there.
Rosie Sherry
@zainab_saeed1 Sure, the best places to find me are at: LinkedIn: https://www.linkedin.com/in/rosi... Twitter: https://www.twitter.com/rosiesherry Website: https://rosie.land (newsletter + membership)
Anne Robertson
Thanks so much for taking the time to share your insights! Following you now on here, and Twitter, too!
Rosie Sherry
Vincent
Nice thread...!! Do you monetize any of your communities...? Which platform has the best model for this in your opinion..? How would like to see improvement in this feature...? TIA
Rosie Sherry
@vincent_meco I have monetized communities, in varying ways. With Rosieland I use Ghost as my main website and membership. With Ministry of Testing that I founded, it's membership, events, sponsorship, but most of it is custom built, when necessary. And I don't think there is a 'best', but I'd love to see easier to implement membership options that also handle tax requirements.
Jasper Ruijs
Hey Rosie, I know a woman who wants to transform her community for queer people into people who could use some guidance. Can I connect you two on Linkedin?
Rosie Sherry
@jas801 Sure.