I'm Sarah, Founder and CEO of Sevans PR. AMA! 🔥

@imrul_kayes Hi! MVP launches are a prime opportunity for startups to reel in publicity, new investors and customers and overall make noise around your product. It's important to plan ahead and ensure the PR professionals and marketers on your team are fully dialed in on every aspect of the launch - including the technicalities of the product itself. Before launch, ensure your social assets are up to date and that content has been planned for your company page and the team's personal accounts. On the PR side, An earned media relations approach plays a huge role in any launch. Media assets should be prepared a month in advance and you should begin reaching out to key media personnel a few weeks in advance. Can you offer a journalist a demo? Does it make sense to issue a press release? Are you interview ready and do you know how to answer tricky questions? It's important to take the time to prep and execute. If all of this is done well it can land you some incredible reach.

@brksrpn Hi Burak. I’m going to do my best to highlight a planning guide for your upcoming launch. I hope this helps! 1. What is your PH offer for the launch — essential in driving sign ups and conversions. Make it valuable to the customer and unique without decreasing the value of your overall brand 2. Launch Messaging: dedicate time to workshopping this and show it to family and friends to see if it resonates with them. Instead of “asking for an upvote,” what are REALLY asking for — support, community, a chance, etc… —> messaging also includes: welcome message, social messaging, ask for friends and family, updates, landing page, thank you messages, etc…

@sarah_evans1 Just wow!!! 🤩 Thank you so much Sarah, I really appreciate it 🙏🏼 I also thought a lot about "a special offer for PH", but I wasn't sure what offer we could make since the application to be launched is completely free... For the messaging part, I'd like to invite you to discover our upcoming launch as well; so If you are interested in AI and social media management, feel free to check out Socialays’s upcoming page on PH. https://www.producthunt.com/upco... Again, thank you very much for your contribution & support to the PH community! 🙌

@annebroadwin Thank you, Anne! This isn’t my core account — Twitter two-factor auth isn’t working for me, but I typically use @prsarahevans.

@technufllc If I’ve learned anything over these past 12 years of owning my own business, it’s that passively waiting does ZERO. You have to constantly be in a place to build relationships. Closing a deal, also means some behind-the-scenes practicing of “knowing the numbers” and other being prepared to answer difficult questions. Once the first deal closes the second becomes easier and so on. You’ll make mistakes in the first few, but be assured that these mistakes will help make the future better.

@ross_christifulli1 Hi Ross. My apologies for missing this question. I’d like to think my team and I have reached an “expertise” level of helping people launch great products here on Product Hunt. After years of engaging (this isn’t my key account), building and, more importantly, launching, we’ve learned a ton about what to do (and have great methodologies developed to support).

@ed_smit Think long-term. Strategic communications and PR are all about what keep people coming back. This means for the long-term, so your strategy should be the same. For small business, I’d encourage an earned media relations approach that hyper-focuses on key target customer audiences. This may mean an emphasis on trade publications for key verticals partnered with a goal of one major, national hit for the quarter.

@parekh_tanmay Hi Tanmay. I actually run a mid-size agency, so we have a full team and it requires lots of infrastructure to keep things running effectively. Some day I’d like to package these together as a tool suite for other PR agencies (will have to use PH!). Slack Otter.AI ToDoIst Calendly Propel Notability google drive Sign Now Muck Rack

@vishek_ashuk Hi Richard. We do a lot of launches on Product Hunt, but the caveat is that these are for existing Sevans PR clients who are with us for long-term strategic communications. If you’re looking for someone who only does PH launches, I’m happy to recommend a few people, including the awesome @chrismessina.