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Toby Howell

I'm Toby, I was a writer for the Morning Brew and now lead content at Launch House. AMA 🔥

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Morning Brew Daily
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I'm Toby Howell, I helped write the Morning Brew newsletter for 1.5 years and grew Launch House’s newsletter to 15k in under 5 months I’m the content lead for launch house and the author of Homescreen a newsletter read by 15k founders covering the startup and tech ecosystem. Ask me anything about Twitter and newsletter growth strategies, content creation, drops, and community building. I’ll be answering all questions on August 17th!
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Aditya
Hey Toby! Curious to get a sneak peek of your content calendar. Want to know how do you define your brand language and what's the best way to transmit it to other verticals of the startup to maintain consistency?
Toby Howell
@adityavsc I'm not a huge fan of content calendars when it comes to social actually. I prefer to immerse myself in the daily flow and post content as it comes to me. Definitely not standard but it's what works best for me. As for brand language, we defined it in a doc, but the best way to ensure consistency is to train content creators personally, then edit their content. They'll pick up on what you're looking for and your brand language will stay consistent. Or just create everything yourself! Easiest way to keep consistent lol.
Sneha Saigal
I really enjoy all your content, Toby. For how long have you been working on your Twitter growth? Given your experiences, you probably get a lot of DMs from those wanting to learn from you/pick your brain, what do you usually do?
Jeremy Guttenplan
Hi! Our company is having problems delivering specifically to Yahoo/AOL addresses. We have a separate IP for marketing and account servicing, but even the servicing one keeps getting caught for password reset emails. Sender reputation score doesn't seem to be the issue, and we have no problems delivering to Google. Is there something special we have to do for Yahoo deliverability?
Alex Buran
Hi Toby. I had an office in WeWork next to Morning Brew back in 2019 and saw the meteoric rise of your startup. Question. Did your company sponsor the lunch meals every day or it was tied to some kind of KPI goals or occasions?
Satish Gaire
What are some ideas to grow a newsletter like morning brew?
Laura Mesa
Hi Toby - wondering how you balance reactive content/breaking news vs. planned or evergreen content?
Brittany Joiner {Britt the Builder}
How on earth do you come up with titles for a newsletter when you're talking about so many things in it??
Anil Meena
What steps do you follow from ideation to publishing the content?
Cristina Bunea
Hey Toby! Curious to hear about the behind-the-scenes of writing the newsletters -- do you have a team and assign roles for each section? How do you plan for each edition? Any tools you've found useful?
Kyler Phillips
How do you stay accountable to finding and writing content for your newsletter when there aren't external commitments of say a job or revenue?
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