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Toby Howell

I'm Toby, I was a writer for the Morning Brew and now lead content at Launch House. AMA 🔥

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Morning Brew Daily
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I'm Toby Howell, I helped write the Morning Brew newsletter for 1.5 years and grew Launch House’s newsletter to 15k in under 5 months I’m the content lead for launch house and the author of Homescreen a newsletter read by 15k founders covering the startup and tech ecosystem. Ask me anything about Twitter and newsletter growth strategies, content creation, drops, and community building. I’ll be answering all questions on August 17th!
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Kyler Phillips
How do you stay accountable to finding and writing content for your newsletter when there aren't external commitments of say a job or revenue?
Flavius Mardare
SUPER EXCITED about this! 🔥 What are your top community-building strategies for Web3 projects/companies? Engineer founder here trying to understand how to create those INCREDIBLY engaged and genuine communities on Twitter.
Toby Howell
@flavius_mardare Web3 community building is the same as any other community building. Please please please stay away from buying followers. Web3 is still such a scammy ecosystem and populating your Discord or Twitter with low-quality followers will crush your project before it even gets off the ground. I’m going to parrot my advice from above and advise you to work on developing a core nucleus of power community members by hosting in-person meetups. Not sure where you are based, but use Twitter to host founder/engineer meetups, meet people that way, and build your community from the ground up. Back in the day, this was how Instagram fostered community hosting meetups called Instameets. People would come and take pics together and get to know each other. Instagram is massive now obviously but it started small and grassroots. I recommend doing the same.
Sergei Petrov
Thanks for the session, this is a very important topic. 🙏 I do more of the technical part, but I would be interested to read this discussion.
W3nzel
Hi Toby, thanks for doing this. I'm currently helping grow a movie NFT project (movieshots.io). The NFT space is full of sketchy figures and it isn't easy to establish a brand without a huge budget and big influencers. Do you have an idea how to grab the attention of the NFT crowd? Thankful for any kind of pointer! :) Have a great day.
Cindy Qiu
I'll be taking notes! Can you talk about emerging platforms and how to decide when/how to jump in? BeReal, Geneva, etc etc... soooo many to keep up with
Christina Potts
How do I create content and where do I get content from.
Elizabeth Obee
Hey Toby, thanks for doing this! How have you used Twitter to drive growth in your base, and what are your top tips for successfully using this platform?
Ankur Singh
Hey Toby. Nice to meet you. I'm a huge fan of Morning Brew!! I want to know how do you organize your day to be more productive? Thanks
Aruna Chawla (she/her)
Hi Toby! I'm building a FemTech product to enable sexual wellness for women. A daunting task that needs a lot of care, personal attention, and trust. We're using audio as a medium to enable this. What are your thoughts on audio-first content products? What are some things we should pay attention to?
Alex Shawn
Thanks a lot for this information. Recently, I got lawn care services from https://www.acesspray.com/ and now I will follow this method to mend my garden.
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