Is growth hacking really just smart marketing?

There's a lot of fancy terminologies out there, but bottom line there's only so many user activation channels accessible. Growth hacking to me is assessing your business situation, your product and team capabilities, and selecting the channels with highest likelihood to work for you. For reference, these are the common channels you can leverage as a startup, for whose "growth hacking" is most relevant (quoted from Lenny's podcast): - activate friends and colleagues - cold target strangers that fit your ICP - go to (digital) places that your ICPs hang out - Hire influencers that your ICPs are following - physical placement - get press - create viral content For VoiceLines as a messaging service product, of course viral content is one of our core growth pillars

Sean Ellis, the godfather of growth hacking has posted an article on its podcast about this confusion on what growth hacking is and isn't. https://gopractice.io/skills/gro...

Amazing thread, reading on hoping to see more in the comments!

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I think it's turned into a fancy word for marketing in general, but it was supposed to mean something different at first. Originally, they were talking about using another company in a smart way to get traffic to your own. Here's one example: https://hackernoon.com/how-airbn... But now the term has been watered down.

How can growth hacking do working? https://tech-sujit.blogspot.com/ Please, sir, explain to me.

Depends on the growth marketer you work with/hire. Some are better than others because they know the tips and tricks to accelerated growth, they understand how to reach an audience fast, convert them with right sales strategy. Other "growth marketers" are just glorified facebook ad agencies / media buyers.

100% hacking is just a cool word. but at the same time... growth hacking techniques to a certain level, do have; bending the rules kinda approaches.

Growth hacking is an edgy term. It's a term made up by a marketer for marketers. So when someone claims they're a growth hacker they were fooled by another marketer who made up this term without any substantial difference to marketing.

Growth hackers are not only good at marketing their products but are also data-driven and analytical. They use data to guide their actions. They are marketing-savvy and thus, may be considered "hackers" of marketing. They are open to new tactics but will also be very deliberate in their execution. The ultimate end of "smart marketing" is to maximize ROI. When a growth hacker is involved, the end game is not just to maximize the customer acquisition but to maximize that customer's lifetime value.