I feel this way about ABM — it's nothing but a very detailed version of smart marketing ... which we should all be doing anyway. We marketers like to come up with a bunch of fun terms to market ourselves as thought leaders on LinkedIn, haha. :)
That said, I agree with a lot of the posts on this thread that the main differentiator of growth hacking is that is generally not sustainable long-term ... it's meant to be a combination of short term, manual, innovative tactics to provide business growth. Almost the antithesis of a formalized or sophisticated marketing campaign.
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@stephanie_totty 'it's meant to be a combination of short term, manual, innovative tactics to provide business growth' loved this stephanie. Thank youuuu!!! Sharing this in our slack community. Actually, we have launched a program on growth hacking (https://learn.qureos.com/learnin...) and I want to have a clear understanding of it before pitching it to someone.
There's a lot of fancy terminologies out there, but bottom line there's only so many user activation channels accessible. Growth hacking to me is assessing your business situation, your product and team capabilities, and selecting the channels with highest likelihood to work for you.
For reference, these are the common channels you can leverage as a startup, for whose "growth hacking" is most relevant (quoted from Lenny's podcast):
- activate friends and colleagues
- cold target strangers that fit your ICP
- go to (digital) places that your ICPs hang out
- Hire influencers that your ICPs are following
- physical placement
- get press
- create viral content
For VoiceLines as a messaging service product, of course viral content is one of our core growth pillars
Sean Ellis, the godfather of growth hacking has posted an article on its podcast about this confusion on what growth hacking is and isn't.
https://gopractice.io/skills/gro...
@zainab_saeed1
I was wondering if your community struggles as well with implementation of automation?
Currently, I am developing a course which teaches how to use no-code platforms such as
Phantombuster, Dux Soup and Akkio, to do Linkedin Lead Gen, Social Media webscraping, and basic data science, like augmented lead scoring and predicting marketing budgets.
I believe you don't need to 'code' to do growth hacking well, but you need a basic understanding how data is used in websites and CSV's.
Would you guys be interested in such a course?
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Amazing thread, reading on hoping to see more in the comments!
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I think it's turned into a fancy word for marketing in general, but it was supposed to mean something different at first. Originally, they were talking about using another company in a smart way to get traffic to your own. Here's one example: https://hackernoon.com/how-airbn...
But now the term has been watered down.
Depends on the growth marketer you work with/hire. Some are better than others because they know the tips and tricks to accelerated growth, they understand how to reach an audience fast, convert them with right sales strategy. Other "growth marketers" are just glorified facebook ad agencies / media buyers.
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100%
hacking is just a cool word.
but at the same time... growth hacking techniques to a certain level, do have; bending the rules kinda approaches.
Growth hacking is an edgy term. It's a term made up by a marketer for marketers. So when someone claims they're a growth hacker they were fooled by another marketer who made up this term without any substantial difference to marketing.
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