Growth hackers are not only good at marketing their products but are also data-driven and analytical. They use data to guide their actions. They are marketing-savvy and thus, may be considered "hackers" of marketing. They are open to new tactics but will also be very deliberate in their execution. The ultimate end of "smart marketing" is to maximize ROI. When a growth hacker is involved, the end game is not just to maximize the customer acquisition but to maximize that customer's lifetime value.
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