Is too expensive usually just a cover for users not getting enough value?

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Almost every cancellation feedback form says the price is too high.

Naturally you start thinking about discounts or making a cheaper plan.

But after talking to a few lost users turned out they were spending way more on competing apps because those tools actually solved a daily pain point.

How do you figure out if your pricing is actually wrong or if people just don't see the point of using your product enough?

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If users dont clearly see the value even a low price can feel expensive The key is showing the real time or money they save with the product