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traf

Selling $400k worth of digital products and growing Super to $40k MRR—both within a year. AMA ⚡️

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0xSupply
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Last year I was spending most of my days doing web & UI-based freelance work for brands like Nike, Sonder, and smaller companies you've probably never heard of. I learned a lot but wasn't making money when I wasn't working, and rarely worked on anything that would compound my efforts over time. Now, I dabble with digital products I can build once and sell repeatedly and mostly spend my days building Super, a really simple way for anyone to build websites using Notion. Ask me anything 👇
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Adam O'Kane
What do you use to project manage your own digital products? (i.e. "OK, I'm gonna do x, y, and z for Project A this week, and a, b, and c for Project B next week...") How do you identify good ideas?
traf
@adamokane I use Notion for everything personal and work related. Usually use a simple collection board (ideas, doing, done) for personal stuff as I prefer to keep things really simple for when it comes to project management. For Super, we just starting using The Bulletproof Notion Workspace and although it feels like overkill for me our team seems to like it :) Good ideas for me sit at the intersection of: - Something I want to use myself - Something I'm uniquely suited to build - Something I wish I would have had when learning x
Mason
How you do balance doing design work on your ideas, then to implementing them into coded, workable applications?
traf
@mason_watson Design work can help visualize & formalize an idea, but really 99% of progress only happens after publishing it into a workable or sellable product. That said, I try and spend as little time as I can on the design since you can really just iterate on that forever. Focus on getting it out and iterating on something that's live, since you can't really optimize zero.
Rinkesh Gorasia
Hey @traf this is amazing !! Had one question, What has been your GTM and distribution strategy to gain traction in the initial days?
traf
@rinkesh_gorasia Twitter & Product Hunt :)
Huy Doan
Hi Traf, great to hear your stories. How do you come up with your first customers and which marketing channels do you start with?
Marc Paul
$400k in freelance job is a lot. Congrats ! Do you do all by yourself or do you work with a team ? How do you do to increase the per hour value of your work ? I find it difficult to reach some amount when talking per hour or per day rate with clients.
traf
@marc_p The $400k was in digital product sales (mostly my iOS icons), not freelance work. I'd never would have been able to reach that through freelance work myself since it would have required either much bigger clients or a bigger team.
Rang Jah
nice
Rang Jah
best of luck bro
Kasra Kaley
Hey Traf! I'm a big fan of Super. How would you recommend I go about learning design & code?
traf
@kasrakaley Youtube, and courses from people like @mds, @wesbos, and @mengto.
Kunal Mishra
So you've a technical cofounder who's actually writing the code. How did you convince him to join you? And how do you guys work? Who has more decision making powers? How have you decided equity distribution?
Michael Bogdanowicz
It is really interesting! Great opportunity for really small business.
Mayank Mishra
Hey @traf this is an amazing achievement! more power to you!
traf
@mishra_mayank Thank you Mayank! Appreciate it.
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