The launch went fine and that was the problem

I launched something last month and it went exactly as planned. No bugs, no drama, no backlash, a modest bump in signups.

And I felt nothing.

The problem was not the launch. It was that I had gotten so good at not being disappointed that I had stopped being surprised too. The careful version of me that plans for everything and expects nothing had taken over, and it was safe and it was flat.

I do not want to go back to the days of betting too hard on every release. But I miss the version of me who cared enough to feel something on launch day.

Is there a version of your work where you have gotten too calm? And did you notice when it happened?