The thing I'm good at that I keep ignoring.

I'm good at talking to customers. Not in a sales way — in a "sit down and actually understand what they need" way.

Every time I do it, I learn something that changes the product, and every time I finish a call I feel more certain about what I'm building.

And I do it maybe twice a month, because it doesn't feel like work. It doesn't show up on a dashboard. There's no ticket closed, no feature shipped, no line in the changelog. So it always loses to the urgent stuff.

The irony is the things that feel like work are often the things I'm worst at, and the thing I'm best at feels like a luxury I can't justify.

Do you protect time for the thing you're naturally good at, even when it doesn't look productive? Or does it always get eaten by the loud stuff?