I'm not a fan of the rebrand and the new logo. The Twitter bird was iconic and represented what the platform was all about.
Tweeting has become engrained in our language, like when you say "Just Google it", everyone understood what Tweeting was. I can't imagine anyone saying "Hey, I'll X my opinion on this topic."
As for the new features, some of them look cool, some are concerning.
One thing is for sure, everything is unpredictable, but I think all of this will negatively impact Twitter's user base and community.
Report
Will be missing the bird
Report
without questioning whether the name X is good or not or whether a rebrand is good or not... the way this was done is one of the most disgraceful branding exercises I've ever seen in my 25 years in design and branding.. done with no thought, no planning, no testing, no strategy, just spontaneous afterthought of a creative spark like a 12-year-old child with ADHD
at the very least .. refine the logo and test it in colours.. platform usage.. apply it to the site and app.. update the app.. think of the new terminology for the product.. even a basic brand guideline... its unprofessional, immature and frankly embarrassing for those who say "oh I like it" fair enough I'm not questioning the name.. just the design and the way it's been launched it's laughable.. and to be honest I'm still in shock one of the worlds biggest tech companies can do something so insanely stupid.
Replies
Raycast
Serand
Pitch Deck Catch Phrases