Blog like your brand depends on it (because it does), Conduct experiments, Be a shameless self-promoter, Find the low-hanging fruit, Create an email stockpile, Poke your audience in the grey matter and many more.
I was promoting one of the products I built over dev slack channels. Over 250 new visitors within a single day with 20 sign ups. I literally spent 3 hours of posting some content there. It works very well
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