I was promoting one of the products I built over dev slack channels. Over 250 new visitors within a single day with 20 sign ups. I literally spent 3 hours of posting some content there. It works very well
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You're absolutely right; founders always find a creative way, and most of the time, those ways are not documented. I was fortunate enough to learn a few tactics from some of the great minds in their respective industries. I'll try to share them with you:
Talk to a lot of people- I feel this is probably one of the most underrated tactics of our era. Talking to people wherever you are or wherever you go will help you look at things from a wider perspective and paint a bigger picture. People carry a lot of experience with them, and the best way to use that is by talking to them and understanding their principles and how they deal with real-life situations.
Form partnerships- Collaborating with people with similar interests and goals is also very beneficial. You will share your risks and stand a better chance of surviving in the market with your collective thinking and operating powers.
Get on social media- You need to be on social media, and your brand should always have a social media presence simply because your target audience is here. When you come in the vicinity of billions of people, the odds of them seeing you jump really high. Therefore, social media is one of those opportunities that you should not miss by any means because the possibilities here are endless.
Send them emails- Another very important tactic is to gather emails from every potential customer and remind them of your existence. Mining emails today is extremely easy, and there are just too many upsides to sending emails to not do it.
In fact, you can even automate this process. There are plenty of tools in the market like @qualaroo that can help you with the same. Qualaroo specializes in collecting feedback from the customers by deploying surveys on multiple platforms in the form of popup Nudges. You can use it to collect emails for newsletters on websites through surveys and send automated emails at regular intervals.
Create viral content- In simple terms, do what's trending. When you create viral content, the chances of people noticing your presence jump much higher. Plus, it's always good to ride the wave and stay relevant, so more and more people are able to relate to you.
All of these tactics are some of my personal picks that I like to deploy on a regular basis. All you have to do is start by making small changes and work towards a bigger goal. If you put your heart and soul into it, I don't see why you won't succeed as well. You can have a look at it here- https://qualaroo.com
Good luck.
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