Azade Özaltun

What are the most effective strategies for building a strong online community around a new product?

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Susan Brown
use social media to connect with potential customers and share content that resonates with them. incentivize engagement with rewards or discounts for referrals, and actively listen and respond to feedback to show you value their opinions.
Leo Wendler
@azade_ozaltun many great things have already been said by @aidai_zu @thomas_boulesteix @dustingromero @anya1 and more So I will not repeat them. But some thinks I can maybe add: - Choosing the right platform is quite important (Discord, Facebook, Slack channels, etc. - Making it as easy as possible to join a community - Giving the community not only value but also maybe incentivizing them through HERO programs or a like
Aidai Zu
@leo_wendler Thank you for the recap! I would also add the Gamification point. Especially in early stages when you need to onboard a lot. Rewards can be a good tool for teaching your community how to grow and scale itself.
Leo Wendler
@aidai_zu Thanks for this valuable addition. Indeed, gamification is a powerful tool that startups should not underestimate.
Lucas Jizmundo
This is a great question!, thanks for posting this, Azade! Following this thread as I'm interested to learn as well, lots of valuable advise in here 🫡
Kirill Sokol
You can do it in 5 main steps: 1. Create a branded platform: You can create a branded platform such as a forum, blog, or social media group where your community members can engage with each other and with your brand. Make sure your platform is easy to use and navigate. 2. Provide valuable content: Create content that is valuable and informative for your community members. This could be in the form of blog posts, videos, webinars, or tutorials. This will not only keep your members engaged but will also establish your brand as a thought leader in your industry. 3. Foster engagement: Encourage engagement by asking questions, conducting surveys, and creating polls. Respond to comments and feedback promptly and thoughtfully. Use gamification techniques to make engagement fun and rewarding. 4. Partner with influencers: Partnering with influencers in your industry can help you reach a wider audience and build credibility for your brand. Look for influencers whose audience aligns with your target audience and create partnerships that benefit both parties. 5. Monitor and analyze your community: Regularly monitor your community to see what’s working and what’s not. Use analytics tools to track engagement, identify trends, and make data-driven decisions to improve your community. Enjoy!
Dr. Viktor
@malkielfalcone wow! that's just great! detailed and clear
Craig Goodwin
The founder is the brand in the early days!!!
Benard Ogutu
Maintain consistent engagements around your community and post meaningful content.
Mona Aggarwal
Good application.