What are the must-have items to include in a Product Hunt launch checklist?

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I highly recommend Product Promo/Demo Video to amplify the launch. "53% of companies nominated for Product Hunt Golden Kitty Awards 2022 had a video on their launch page. 33% of the nominees with videos made it to the winners of the Golden Kitty Awards." These stats are from my video report analysis of the Golden Kitty Awards 2022 https://www.producthunt.com/post... Besides, according to Product Hunt, "53% of products that reached Product of the Day since 2021 include a video" https://www.producthunt.com/laun... You can read some additional insights on my Twitter thread https://twitter.com/iVinay/statu...

Awesome! Going to launch https://bonikapp.com very soon, and this checklist will be helpful.

Great checklist Sule

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Here are some items that could be included in a Product Hunt launch checklist: 1. Finalize product details and features 2. Prepare a clear and compelling product description 3. Create a product demo or video 4. Gather product screenshots and graphics 5. Set up a landing page or website 6. Build a list of early adopters, influencers and media contacts 7. Draft and schedule launch-day social media posts 8. Plan and execute any pre-launch marketing and PR activities 9. Prepare a Product Hunt listing with the above materials 10. Arrange for a clear and concise Q&A plan for the launch day 11. Monitor and respond to feedback and comments on launch day 12. Follow up with early adopters and track analytics after launch. 13. Evaluate and analyze launch results 14. Plan and execute post-launch marketing and PR activities 15. Gather customer feedback and incorporate into future product updates 16. Plan for ongoing engagement with the Product Hunt community 17. Continuously monitor and improve product listing on Product Hunt 18. Stay active in relevant online communities and forums 19. Collaborate with Product Hunt moderators and influencers 20. Regularly update product information and materials on Product Hunt. This list is not exhaustive and the items included may vary depending on the specific product and launch goals, but these are some common items that can be considered. Happy Launching! Hope this helps.

Here is the list of things I would do before the launch - Focus on support from active profiles. In our case most of our votes came from our supporters who were not on PH previously and signed up to upvote. I think their votes don't matter as much as the ones who are active - Of the group you are sure that will support you but is not on PH ask them to sign up on PH before hand (a few weeks ago) so that their votes and comments become more relevant - Ask/request for comments from people who have a big following on PH. It matters far more that their upvotes. So make a list of such people you could reach out to on the day of launch. - When you tell people to support on PH ask them to upvote from the home page instead of directly landing on the link and upvoting - have the larger picture in mind. Its not just about getting upvotes or product of the day. Make sure you have a flow for people who actually like your product. A nice website, onboarding flow and a mechanism to reach out to them for feedback for overall improvement of the product or actual business.

Very informative and helpful. Thank you for sharing this

Great summary! I would add a demo of the product itself to showcase what it can do in action :)

I would also suggest the addition of a Privacy disclosure link. Many users are trying to take back their online anonymity and providing straightforward details regarding your practices is always a best practice!