What are your biggest learnings about building a SaaS product?
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It can be anything.- Growth- Product - Marketing- Building in public
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Saying no to features is the hardest thing. There are always so many good ideas going around but no time to do it all and you do not want to otherwise, you will end up with a confusing mess of a product that does a little for everyone but does solve the problem entirely for anyone.
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Once value proposition is clear, build a proper onboarding flow to gather as much data as you can on customers needs.
Ask for pro email at the end.
If there's a real market fit with value proposition, they'll let their email.
Talk to your early users constantly. You should be on a first-name basis with them.
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I learned quite a few things through my journey of building a SaaS product (some of them the hard way). I’ll list them down below in no particular order:
Focus on customer experience- Your SaaS product might not be the best in the market or may not offer everything that the competitor is. But focusing on elevating the customer experience is the most important thing. Your software cannot be just ‘good enough’ during launch because the customers will have to pay the price. Make sure your customers get things done instantly without any hiccups when they use your product.
Start testing immediately- One of my negligence was that I waited for my product to pass the prototyping stage before I released it for public testing. It ended up costing me significant time and money to go back and correct the mistakes that I never knew existed in the first place. Therefore, always start testing in the initial stages and make sure you are correcting all the mistakes as you go.
Map out your expansion plan- Once your product hits the market, it does not indicate the end of the process. If you want to make your product even bigger, research and explore the potential markets that your product could work in. Once you’ve done that, capture one market and move to another. Keep dominating as you go.
Customer feedback is the key- One of the most underrated learnings from my journey was the importance of customer feedback. Make sure you collect customer feedback and insights at every stage of the development and when the product is launched to understand things that can be done better.
You can even automate this process by using online feedback tools like qualaroo ( https://qualaroo.com/ ) that you can embed on your SaaS products, and it will collect feedback for you and present reports after analysis.
Don’t let the momentum die- Once your product is launched, don’t just sit back and relax. Always keep on adding features and collect feedback to know where customers are facing problems. Work actively towards resolving those grievances and keep polishing your product.
Apart from that, there’s not much that you need to worry about. I’d say just focus on getting the basics right, and you’ll surely get there. Rest assured, I’ve shared some of my best tips, so I’m hoping you do well.
Good luck with your product.
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