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Cem Bulut

What do you spend the most on as an early stage SaaS startup?

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Hello all! As a pre-Series A SaaS startup, what should you allocate the most of your budget? Is it best to focus on Marketing, Community or should Product Development be the first priority at this scale? Do you have any benchmarks such as 20% of your total spending would go to Marketing at this level? Thanks!
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Raul Silverstone
Product, product, and then product! All three times in close loop with (potential/) customers. Before anything else you have to have something to sell!
David Tedaldi
Ping pong tables and beanbags :D Jokes aside, as an early stage SaaS (soon to launch on Product Hunt BTW) we focused and keep focusing mostly on finding and increasing product market fit. For sure, that entails a lot of product and product experiments, but also a few small marketing experiments. I'm of the idea that before you invest heavily on top of the funnel you need to make sure your funnel isn't too leaky. For us there isn't really a rule of thumb we are following (e.g., a fixed percentage a month), rather we stay close to the data and keep iterating, when something works, we double down, as much on the product as we do in marketing.
Cem Bulut
@david_tedaldi1 Ping pong tables and beanbags sound much more fun 😁 But data and agility seems to be critical while external benchmarks should not be seen as laws. That's a good point, thank you!
Moore Ben
We play run 3 much these days. There's a simple reason for this: our kids are older now.
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