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Cem Bulut

What do you spend the most on as an early stage SaaS startup?

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Hello all! As a pre-Series A SaaS startup, what should you allocate the most of your budget? Is it best to focus on Marketing, Community or should Product Development be the first priority at this scale? Do you have any benchmarks such as 20% of your total spending would go to Marketing at this level? Thanks!
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Raul Silverstone
Product, product, and then product! All three times in close loop with (potential/) customers. Before anything else you have to have something to sell!
Aruna Chawla (she/her)
60% product + 15% employee satisfaction/rewards + 25% growth and brand. This is intentional because we want to unlock virality at a certain stage. For that to happen, we want to use pull instead of push marketing.
Cem Bulut
@arunachawla People is definitely an important part of the equation. In terms of product/growth balance, this seems reasonable to avoid spending your money with low ROI and lose potential customers. Thank you!
Aruna Chawla (she/her)
@cem_bulut 100%. I think it's critical to test at this stage instead of running after vanity metrics. Once you find what works, hit the pedal :)
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