What is the best advice for a person starting in SaaS marketing?

SaaS marketing is becoming a jack of all traits, what sits at the centre is positioning+GTM. A great way for someone to start: - Pick a domain, let's say SaaS, but not any of the mainstream (like HRMS solution, or CRM or typical AI), maybe something that's more niche. Pick a vitamin, not a painkiller, a new way of doing something, where there aren't many solutions in the market similar to you. - What that means is, there's no tried & tested playbook, no typical Ads funnel, not much SEO (your high intent keywords are something that folks are not even trying). - Let's take AMP emails, not many solutions in the market, one that comes to mind https://www.pocus.com/ for Product Led Sales. - Then create a landing page for that product, that'll teach you IA (information architecture), in short the best combination of text & images, and give you a sniff of design sense. - Then you need to create demand for that audience, but wait, there's not a lot of folks searching for this, so organic content or paid ads is tough, so what do you do? - User interviews, but who will buy your product, the ones who're facing the problem, but they're not really facing it (your product is a vitamin). - So you scout through 100s of profiles (maybe on Ln or Twitter), DM them, speak to them of your solution, try to get a 100 folks to cross validate your positioning, does your vitamin have what it takes to become the next painkiller? - What comes next is building your community. I've noticed, when you land into such situations, your overall understanding of positioning+GTM skyrockets, and you learn all the hacky ways to engineer growth.

- Focus on building relationships with customers - Not just trying to make sales - Keep them engaged and serve them well

There are a lot but let's go with the followings: -Use data to inform decisions (analyzing is always needed!) -Understand your target audience and never forget who you are building the product for -Focus on value proposition and communicate it clearly (don't hesitate to change it if needed but always have this in mind) -Stay up-to-date with industry trends, let's not forget this one please 🙏I feel like some people focus too much on what they are building but without taking into account the industry changes...

Try to keep the pricing based on X no of uses, instead of monthly yearly subscriptions

Solve a clear and needed problem, keep it simple, do it as a progressive web app and not as android/apple.

Understanding your target audience is key. The more specific you get, the better. Once you know who the audience is, be sure to communicate like you are talking to directly to them. Don't push "features" sell the solution and benefit of your product. This audience has a problem, start a conversation with them about solving it. Find the channels they are in and be patient. Everyone wants to partner with someone that provides value.

Learn how to use simple language. SaaS is one of the newest types of technology products and your target customer might have a level 0 understanding of what it is, or how it works. Make sure you write in easy language and break down your technology so the customer can understand and trust.

1. Try using your product. 2. Do customer interviews and understand how your customers use your products. 3. Remember that messages take a while to resonate. When you feel like your message is almost exhausting to keep hearing over and over again internally at a company, it's probably *just* starting to resonate externally.

Concentrate on developing relationships with consumers. Keep them interested and provide excellent service.

Marketing doesn't change, only the product