What is the best advice for a person starting in SaaS marketing?

SaaS marketing is becoming a jack of all traits, what sits at the centre is positioning+GTM. A great way for someone to start: - Pick a domain, let's say SaaS, but not any of the mainstream (like HRMS solution, or CRM or typical AI), maybe something that's more niche. Pick a vitamin, not a painkiller, a new way of doing something, where there aren't many solutions in the market similar to you. - What that means is, there's no tried & tested playbook, no typical Ads funnel, not much SEO (your high intent keywords are something that folks are not even trying). - Let's take AMP emails, not many solutions in the market, one that comes to mind https://www.pocus.com/ for Product Led Sales. - Then create a landing page for that product, that'll teach you IA (information architecture), in short the best combination of text & images, and give you a sniff of design sense. - Then you need to create demand for that audience, but wait, there's not a lot of folks searching for this, so organic content or paid ads is tough, so what do you do? - User interviews, but who will buy your product, the ones who're facing the problem, but they're not really facing it (your product is a vitamin). - So you scout through 100s of profiles (maybe on Ln or Twitter), DM them, speak to them of your solution, try to get a 100 folks to cross validate your positioning, does your vitamin have what it takes to become the next painkiller? - What comes next is building your community. I've noticed, when you land into such situations, your overall understanding of positioning+GTM skyrockets, and you learn all the hacky ways to engineer growth.

- Focus on building relationships with customers - Not just trying to make sales - Keep them engaged and serve them well

Try to keep the pricing based on X no of uses, instead of monthly yearly subscriptions

Solve a clear and needed problem, keep it simple, do it as a progressive web app and not as android/apple.

Understanding your target audience is key. The more specific you get, the better. Once you know who the audience is, be sure to communicate like you are talking to directly to them. Don't push "features" sell the solution and benefit of your product. This audience has a problem, start a conversation with them about solving it. Find the channels they are in and be patient. Everyone wants to partner with someone that provides value.

Learn how to use simple language. SaaS is one of the newest types of technology products and your target customer might have a level 0 understanding of what it is, or how it works. Make sure you write in easy language and break down your technology so the customer can understand and trust.

1. Try using your product. 2. Do customer interviews and understand how your customers use your products. 3. Remember that messages take a while to resonate. When you feel like your message is almost exhausting to keep hearing over and over again internally at a company, it's probably *just* starting to resonate externally.

Starting in SaaS marketing can be exciting and challenging, so here are some general tips to help you succeed: Know your audience: Start by identifying your target audience and their pain points. Understand their needs, challenges, and preferences. This will help you create targeted marketing campaigns that resonate with them. Focus on customer value: Your marketing efforts should be centered on the value your product provides to your customers. Show them how your product solves their problems and makes their lives easier. Build a strong brand: Your brand is what sets you apart from your competitors. Invest in building a strong brand identity that reflects your values, mission, and vision. Leverage multiple channels: SaaS marketing requires a multi-channel approach. Explore different channels like email marketing, social media, content marketing, paid to advertise, and more. Track and measure results: Marketing is all about experimentation and testing. Use data and analytics to measure the effectiveness of your campaigns and make data-driven decisions. Stay up-to-date with industry trends: Keep up-to-date with the latest industry trends and changes. Attend conferences, read blogs, and join online communities to stay informed. Listen to customer feedback: Listen to your customers' feedback, understand their pain points, and use their insights to improve your product and marketing strategy. Remember, success in SaaS marketing takes time, patience, and dedication. Keep learning, experimenting, and iterating to stay ahead of the curve.

Concentrate on developing relationships with consumers. Keep them interested and provide excellent service.

Marketing doesn't change, only the product