What is the best advice for a person starting in SaaS marketing?

Marketing doesn't change, only the product

1 Identify your target audience and their needs. 2 Develop a strong brand identity that resonates with your audience. 3 Create a comprehensive marketing plan that includes various tactics. 4 Analyze data to measure the effectiveness of your campaigns and make data-driven decisions. 5 Stay up-to-date with industry trends and be patient and persistent in your efforts.

To add to everyone else's wonderful ideas, I suggest taking advantage of video content. TikTok, YouTube Shorts, and Instagram Reels are a great way to do that without having to worry about becoming a master filmmaker. Join trends, make some jokes, or tell people everything they need to know about your product in a fun way. You just need short clips (literally less than 10 seconds) and an editing app like Capcut and Splice.

Product Market fit + ICP analysis + storytell your value prop

Focus on understanding your target audience and their pain points, and use that knowledge to create a valuable and compelling product and marketing message.