- I'm a B2B tech/SaaS marketer. Organic LinkedIn is the best channel for me.
- For my enterprise clients, the best channels are personal founders' network, organic LinkedIn, visiting podcasts/conferences, and different partnerships.
- For clients with cheap B2B products, the best channels are LinkedIn, building in public on X, integrations with other tools, and free side tools/templates.
What about you?
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We use Linkedin (meetalfred) for enterprise sales, but a lot of b2c startups are using tiktok, youtube shorts to grow...for AI product, we also see success at targetting microinfluncer on twitter.
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Great topic, Olena! Well, for us Instagram, threads, and Facebook works best.
I work with the Gen-Z audience as a marketer and believe that short video is the best way to reach them with a mix of IG/Tiktok/and YT
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We are just looking for it! We built our own AI company research Agent. Anyone interests?
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Great Topic Olena Bomko,
I was finding the same question, I hope replies here will helps a lot!
@olenabomko
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You really need to segment topic by B2B (Enterprise|Bottom Up) & B2C to get meaningful information.
The most surprising thing for me has been g2 for enterprise.
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For me Microconf for starting and growing a startup, and Adam Erhart for marketing stuff...
For my e-commerce startup, a combination of paid advertising on platforms like Facebook and Instagram, along with email marketing, has proven to be highly effective. Leveraging user-generated content and customer reviews also helps build trust.
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Earned media has been instrumental for enterprise and fintech clients, who need to establish trust, credibility and third-party validation from perceived authoritative objective sources.
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