- I'm a B2B tech/SaaS marketer. Organic LinkedIn is the best channel for me.
- For my enterprise clients, the best channels are personal founders' network, organic LinkedIn, visiting podcasts/conferences, and different partnerships.
- For clients with cheap B2B products, the best channels are LinkedIn, building in public on X, integrations with other tools, and free side tools/templates.
What about you?
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Earned media has been instrumental for enterprise and fintech clients, who need to establish trust, credibility and third-party validation from perceived authoritative objective sources.
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