What it is the best idea you've seen fail? Why do you think it failed?

Evernote Food is an embodiment of the term "Good product, wrong market". It was launched by Evernote and gained momentum, the product idea is fresh and innovative too but it completely goes against the product market fit of the mother company - Evernote. Can read it more here: https://nira.com/evernote-food/

Folks may not remember, but Google Wave's launch was one of the most avidly watched one and it was way ahead of it's times. It looked like the future of email, but unfortunately the product didn't succeed due to various reasons including a bit of Google being Google Thankfully a lot of the capabilities have lived on through other products in the Google suite

One of the best ideas I've seen fail in the edtech industry was a gamified learning platform for math. Despite its engaging interface and interactive features, the platform struggled to gain traction. The primary reason for its failure was the lack of personalized learning content and adaptive assessments, which resulted in limited customization for students with varying skill levels. Additionally, the platform faced challenges in user acquisition and retention due to insufficient marketing strategies and a competitive landscape. Ultimately, the failure highlights the importance of combining engaging design with effective educational content and comprehensive user support to succeed in the edtech market.

WeWork came to my mind. Even though it didn't fail completely, it was on the edge. Because every product needs to be managed in the right way, you can't rely only on your guts all the time🤌

Norway tried to make an electric car called buddy. It was before Tesla. Right when they were about to scale the business the financial crisis hit. I worked in an agency that saw their pitch for what to come. It was pretty cool. Fast forward to today and they now make electric bikes instead. Which is pretty cool. So all was not lost I guess.

One of the biggest mistakes I keep seeing everywhere is wasting months on launching (or integrating) a new feature with the wrong business model pre-calculation. As a result, people waste time and money on development and finally get negative profit which is bad for investors. P.S. think slow, resolve fast.