What makes you click into a Product Hunt launch?

There are so many launches on Product Hunt every day. How do you decide which ones are worth clicking into?

What’s your #1 filter or shortcut?

Is it:

• the name or tagline
• the thumbnail
• whether it’s relevant to your work
• or just whether it feels instantly clear?

ps1: Not sure? Open this week’s PH leaderboard and see which launch makes you stop and click first, and why

ps2: This thread just got featured in today’s Product Hunt newsletter under "Click logic, revealed."!! 👀

ps3: Update as of Mar 15 (thanks for the 121 upvotes and 73 replies!)

• A quick summary of the click logic shared in the thread:

  • Instant clarity (name + tagline) — 52%

  • Recognizable / relevant problem — 26%

  • Visual hook (thumbnail / screenshot) — 13%

  • Social proof (upvotes / engagement) — 9%

• Interesting twist:
  Several people said they actually skip launches starting with “AI…” unless the use case is extremely clear.

• Takeaway:
  Most clicks happen in 2 sec when the product is instantly clear and obviously relevant.