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Emmanuel Nwosu

What needs to be perfect with your product before launch?

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I've just made the most difficult decision to put off my product launch until after a week later because I thought we are not ready. A few shake-ups here and there. But this, in my opinion, while it is a setback, I see it instead as an opportunity to re-evaluate what we currently have. And make sure we get it right with our launch. We're working on making our product worthy of this community. And we are working hard at it. What is a non-negotiable for product launches in your opinion? Let's hear your thoughts. UPDATE: We finally fixed the issue we had and resolved to go live this Saturday. :) I can't thank you all enough for all your amazing answers. We'll keep working hard on our product even post-launch. But of course, those early feedbacks will be vital to our growth.☺️ We are going live on PH on Saturday. Please find us here: https://www.producthunt.com/prod... Thanks for your support.
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Kavita
I think it's hard to ever feel 'ready' when it's your product. I think as long as the product you're launching has some value to someone, then it's a successful launch! Don't forget that you can always launch again and again. Thinking of it as one 'big-bang' release that you have to absolutely get right will just mean you keep putting it off.
Emmanuel Nwosu
@kkavita Copy copy, Kavita. I absolutely agree with this take. You guys are just so amazingggg!
Code Genius
@kkavita Agreed! 🙌🏻
John Carmichael
It guess it totally depends on the kind of product... a simple app, then sure... rough and ready is perfect for PH like: https://www.producthunt.com/prod... We're launching a much bigger concept tomorrow, we did launch with alpha users and early adopters but only with word of mouth and not over a big platform like PH. We're actually launching for the 1st time on PH tomorrow if you would like to follow along and see how it goes: https://www.producthunt.com/prod...
Emmanuel Nwosu
@john_carmichael This looks good, John. I understand it's your first iteration. But the concept is already as valuable as it should be. Wishing you good luck on your launch tomorrow. I've followed already and will be on the test wagon to leave you some claps tomorrow.
John Carmichael
@emmanuelnwosu amazing thank you! we've actually done a few iterations with alpha users and early business accounts. However, this is the 1st time "out in the open" so to speak :)
Emmanuel Nwosu
@john_carmichael Awesome. Goodluck on the "out in the open" launch, my friend.😁
John Carmichael
@emmanuelnwosu you can see the previous launch of mine last month on this discussion https://www.producthunt.com/disc...
Hamza Q
As long as users can use the core purpose of the product e.g. a stock screener should allow me to define basic conditions that filter stocks accordingly. Other than that core purpose, everything else is fluid. Additional features, UI, UX don't need to be perfect. There's a real mental challenge of releasing a product into the public if it's not perfect. This is difficult to get over, but can hold us back from getting solid user insights early on. Treating it as a science experiment really helps where you expect failure from the beginning. All of this helping evolve your product into an ideal solution for your users
Emmanuel Nwosu
@hamza_q4 Really thoughtful response, Hamza. Thank you. I got over this "must-be-perfect" mentality and finished listed on PH. We are launching in two days: https://www.producthunt.com/prod... And for sure, I'll appreciate your support. :)
Hamza Q
@emmanuelnwosu woohoo. congratulations. look forward to seeing it!
Emmanuel Nwosu
@hamza_q4 Thanks! x
UTHMAN ABDULRAHIM
If you mean sale pitch I strongly believe that having a social proof after each feature of your product is very important
Emmanuel Nwosu
@uthman_abdulrahim Yeah, I agree, Uthman. This weighs in on how much popularity you garner with the users, isn't it? This is why it is important to LISTEN to what the market needs.
Benjamin Zutes
I actually think the purpose of the launch is to make the product even better. More people will get to use your product = more feedbacks coming your way. But just make sure the product is bug free and has a good UI.
Emmanuel Nwosu
@zutes Gotcha. Really a good take here, Benjamin.
JD
Ensure that the product is ready for prime time. This includes testing the product thoroughly, making sure the user experience is smooth and intuitive. Additionally, the product should be properly documented and be ready to scale and handle a large influx of users.
Emmanuel Nwosu
@jd_manager Very useful information with your last tip. Thank you, JD.
Aleksej Vukomanovic
Good luck with your future launch! For me non-negotial for product launch is underdelivering - by that I mean not including the crucial features that users would need to fully experience the solution. Even during MVP advanced features can be built on over time as updates but key features that bring value should be included from the start
Emmanuel Nwosu
@aleksejvu Yes, I agree, Aleksej. Not delivering on key features can be a turn-off.
James Hallahan
The balance between nothing and everything. Nothing should be perfect, but we want everything to be perfect.
Emmanuel Nwosu
@james_hallahan You waxed philosophical on this. I loved it.☺️ Interesting message here, James.
Muratcan Koylan
This thread has become a great resource for me. Thank you, @emmanuelnwosu. I'm also dealing with similar questions. I've been working on building jeezai.com (AI Internship Platform) and budbuddyai.com (World's first AI Budtender), but I'm not quite sure when to launch...
Emmanuel Nwosu
@youraimarketer Hey, Muratcan, I hope you found valuable answers on this thread. I know I did. From your description of these products, they sure look like valuable products. If it's ready, ship it! I 100% agree.
Neha
The product should be thoroughly tested and polished to ensure a flawless launch.
Emmanuel Nwosu
@neha_joshi8 That's definitely non-negotiable. :)
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