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Nika

What "rules" do you stick to when you do cold emailing/outreaching?

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I believe many companies or individuals get first leads when reaching out to someone. What techniques or tools did you use? Feel free to share your experience. 👇
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Wiktor Wysocki
Don't try to sell in the first email, try to ask about the problems offer some temporary solutions and then only say that you have a tool which can fix them.
Nika
@wiktor_wysocki Just to make it clear – I want to have mutual recommendations of a newsletter on Substack so the subject is a little bit different. What would you recommend in these terms (I am reaching out to bigger accounts than me).
Oksana Chyketa
I'm focusing on personalization (subject line, mentioning something about their business, etc), the email itself must be super-short (judging from myself, I don't read long email and I guess other people don't either). And of course, email signature is a must-have, like always. Personally, I consider emails without email signatures to be spammy and well, most of the time they are.
Nika
@oksana_ch Do you include any links that are linked to your social media?
Michael Vavilov
Check out Instantly—it's an awesome outreach tool
Nika
@michael_vavilov Thank you, will have a look! :)
Prithvi Damera
When cold emailing, I stick to these key rules: personalization is essential, ensuring that each email is tailored to the recipient's interests and needs, while also respecting their privacy. Additionally, I always include a clear call-to-action and provide value upfront to encourage engagement and responses.
Yuliya Rybalova
1. I think being direct with what you are selling is the best strategy. There is a trend for personalisation, however many times such "personalised" cold emails look even more fake. 2. Another rule is to followup 3. Track