Are you a product builder? Come share your insights on the most important lesson you've learned about building a successful product. Let's learn from each other! 🤝
Far from being able to say it's successful, but the biggest learning while building https://kloudmate.com is that all the Product Marketing I thought I'd mastered in corporate work life, had to be 'unlearnt' so I could re-adjust to a new ICP (developers) and learn newer ways to approach and market at them.
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Solve a problem.
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that building is just 30% of effort needed and promoting is where most of the creators fail. speaking from experience 🥲
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Somebody said Growth Channel first, then take care of the Product. I think it is absolutely the wrong concept. Marketing in most cases should be launched after finding the product market fit. When the product itself is not fit for the market, never spend too much money on marketing, unless you only want to make some quick money by gaining attention in a short time.
Focus on the problem, hold the solution lightly and always keep an open mind when starting to develop something that you may have to go back to the drawing board again and again but question why because it may beam underlying issue itself.
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Our product has just got 1000 users and the most important lesson is that you must be consistent with what you decided at first 😎
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As a person who loves development I have made the mistake of getting addicted to the implementation and neglecting the business/marketing side. While our system was really good it was overenginnered and a lot of it we ended up not needing after actually getting customers. Now I know to follow the Lean startup method and minimize the implementation, but focus on the sales and finding PMF before developing an extensive backend
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Also the Sunken Cost Fallacy, at some point your product is doomed and it’s hard to admit it as you’ve put so much time into it. The mistake is to keep working on it and being in denial
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My previous product failed, coz I didn’t give enough importance to marketing. Thought the customer would just come and buy the product.
The reality is different.
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KloudMate
WeCooked