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Richard Fang

What's your best growth / marketing tip?

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I'm putting together a list of tips from makers, marketers, and growth people. I'm putting it together into a Notion Doc and will share it out so here's your chance to add your own (I'll tag you in it as well)
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Courtenay Farquharson
Honestly the best decision I ever made (ingrowing my last startup to acquisition in 2020 and now my new one (https://backrightup.com) is what I can passive marketing - let people find you in the places they're looking for your solution. Google ads is an example of this. If you run a GitHub backups company and I search for GitHub backups and I find you the I'm warm already. The sale is easy. Marketplaces - my last business had no Google presence. I got $200k worth of business from listing my app in a marketplace. People search for solutions in them. Think Zapier. Aalesforce marketplace. Google Workspace marketplace. There are hundreds
Richard Fang
@courtenay Good point! Understand where your customer is searching for your product
Siddhesh Lokare
Create lead magnets that complement your original product/service. And whenever possible, spend a lot of time in forming a funnel, take it slow and create long-term relationships with every stakeholder involved!
Richard Fang
@siddhesh_lokare1 Interesting - good point!
Mitchell Orme
Hey Richard, this is a pretty wide-ranging tip, but in terms of socials, I've found that consistency is key. You can have all the best copy in the world but if people don't have the opportunity to see you regularly, it likely won't be read. So whether it's Twitter, Linkedin, or Instagram, consistent posting increases your chances of being seen but also sharpens your craft and messaging.
Richard Fang
@mitchell_orme That's true! Great tip
Raj Vasani
Branding and adding value to improve your customer journey may not give results instantly but will add up to give a compounded result later.
Alexey Shashkov
The best growth-marketing tip for me is «Launch again and again. Relaunch like a PRO.»
Richard Fang
@shashcoffe People forget about relaunching especially launching new versions of the product
Alexey Shashkov
@richardfliu Exactly.
NotesbyHugh
Use databoards! Utilise tools from companies like Data box, Tableau, Power BI to track and measure the performance of your marketing/growth strategies. You'd be surprised how often the data can differ from your 'estimate' about what is happening !
Richard Fang
@hugh_dawkins Reporting is something I think marketers don't do often enough so this is great
Enlego
quality backlink and content that's all
Richard Fang
@enlego So basically focus on a proper content strategy :)
Pradeep Kumar M
Focus on the good quality content that will solve the user's query, and focus on the intent-based. It should be correlated to the product as well.
Mavlonbek Muratov
A great product that can speak for itself.
Sheiryl Jose
Keeping up to date with the latest trends in your industry :) Continuous creation of good quality content for your clients also works, in our company we continuously provide them with tips that will help them decide with their investment. Sample content https://lessandra.com.ph/blog/20...
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